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Also called "The Social Media Scientist", Dan Zarrella shares boatloads of useful advice to help others achieve social media success.

His latest blog post was as fascinating as the finding he published The Science of Retweets. In today's post, he states that articles published/shared on Facebook in the course of the weekend are shared A LOT MORE than articles posted in the course of the week.

It kinda makes sense, if you come to think of it. Besides the reason Dan shares (that so many companies block Facebook to help with productivity), the weekend is also the time when we slow down, so we may catch up on the latest in the lives of our Facebook friends.

Anyway... just thought I'd share this useful post with you all, in the wake of the recent update to our networks integrating them with Facebook more.

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Growing a Ning Network by populating it with lots of members is often considered to be the Holy Grail for many Network Creators. As a result, we see Ning Networks that are so excited to grow — and grow quickly — that their invitation lists more closely resemble the population of a small country. But, as the saying goes, it’s about quality not quantity. The key to building a vibrant Ning Network is to attract people that will love to be part of it and regularly contribute. Think before you hit send; are these invitees likely to be active, engaged members? That’s why it’s important to invite the right connections and friends that share your passion. To reach them, we’re highlighting four simple ways to best share with and invite the people that can make your Ning Network stellar.

1. Be choosy

We give you an easy way to invite friends and family by importing your email address book from Gmail, Yahoo, AOL and Hotmail. While you may be tempted to invite all of your email contacts, it’s also important to appeal to the people you think will most enjoy jumping on the bandwagon. Sometimes, it pays to be choosy; otherwise you might accidentally invite your vegetarian friend to join the Griller’s Index.

2. Leverage your online presence

If you’d like to invite your friends from Facebook and Twitter, or include an invite on your blog, you can post or send an invitation link to join. This link will send them directly to your Ning Network’s sign up page. To grab this link, go to the Manage page and select Privacy. At the bottom of the Privacy page, copy the invitation link and share it wherever you have a web presence.

3. Personalize your invitation

Adding a personal note to a friend or highlighting your favorite part of the social network gives more context to any invitation. You can also include links to interesting things posted by members, which fosters engagement within your Ning Network.

4. Share what matters most to you

Your Ning Network might have hundreds of photos and videos posted by you and other members. Sharing the content that matters most to you is likely also meaningful to your connections and real-world friends. Look for the Share link available on most pages to spotlight compelling content through email or posts to online services like Digg. As we just announced, if you have Facebook and/or Twitter integration set up on your Ning Network, you can share content on these sites in just two clicks! This is a great way to draw people back to content you think is fantastic and it’s a nice way to tip your hat to members contributing positively to your Ning Network.

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