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As we announced last month, Ning.com Network Search is making a comeback!

We have been working hard to make it easier than ever to find Ning Networks for your interests and passions. So we’re happy to announce that in the next few days, search will be back on Ning.com! We’ve heard a lot of feedback about how important this feature is from Network Creators as well as from members looking for Ning Networks.

For your Ning Network to appear in Ning.com’s Network Search, it must:

  • Be public. Prospective members won't know too much about or be able to join your Ning Network if
    it's private, and we want to protect the privacy of private Ning Networks and their members.
  • Be active. If your Ning Network has thousands of members but hasn't had new content in months,
    it's not likely to be ranked highly in searches.
  • Be launched and accessible. We don't want to showcase Ning Networks that aren't yet ready for prime time!
  • Not contain content that violates our Terms of Service.

For information on how to optimize your Ning Network for search, or if you have any search-related concerns about your Ning Network, please contact us through the Help Center.

Thanks,

Brent

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The 90-9-1 rule

A fantastic blog post was put up last week, which has lead to a number of great discussions about member traction and engagement within communities. Dr. Mike Wu, Ph.D. posted metrics based on his study of over 200 online communities here.

As he writes, "The 90-9-1 rule simply states that:

  • 90% of all users are lurkers. They read, search, navigate, and observe, but don't contribute
  • 9% of all users contribute occasionally
  • 1% of all users participate a lot and account for most of the content in the community"

The data he present generally backs this up. The comments both there and in a related LinkedIn community explore how he defined his terms, constraints of the data, and how to encourage engagement.

Do you agree with his findings? Do you see them reflected in your Ning Networks?

I look forward to his future posts, where he promises to "dive deeper into the contribution level of the hyper-contributors, you community's real superusers."

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I had no idea, when I started my social network, it would turn out to be an almost full time job, requiring leadership without social networking experience, management like an offline organization and communication without any of the normal cues.I didn't anticipate the responsibility or time involved, or know what I expected to happen over time.
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