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Any suggestions for Tracking Ad Metrics for Direct Ads on a Network
Dear Colleagues
Greetings. We have started having advertisters put ads directly on our network. We have created a document that explains to advertisers how they can use Google Analytics to track relevant ad metrics on their side (page views, click throughs, etc.) However a number of advertisers have asked us if we can can provide this data directly. I know some things can be done with Google Analytics on our side, but don't think this provides tracking of the type of metrics most advertisers would want to see. Does anyone have suggestions for a way for network creators to track these type of metrics directly for advertisers?
Thanks
Tags: ads, advertising, metrics
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