Today, we're making two changes to our Ning Terms of Service (TOS) related to the acquisition of Ning by Glam Media, a company that helps connect online publishers (like yourself) with top brand advertisers. As we stated in our initial announcement of the acquisition, we plan no immediate changes to the Ning team, product, or business as a result of the acquisition. We’ll continue to deliver new, innovative features to help you build and manage a vibrant community.
The two changes to our TOS are related to new revenue opportunities offered by Glam Media that Network Creators may elect to take advantage of in the future:
In case you have questions about the second change, here are a few FAQs to help out:
Who uses comScore?
Advertising agencies and large brand advertisers subscribe to comScore’s reports to compare the traffic and audience composition of publishers – including individual publishers, networks of publishers (e.g. Glam Media), and companies who own multiple websites (e.g. AOL).
Why is Ning making this change?
This change will help advertisers who use comScore to get a more accurate measure of the traffic and audience across all networks on the Ning Platform.
What happens when my traffic is assigned to Glam Media in comScore?
Your traffic will roll-up under the Ning / Glam Media property in comScore reports so that comScore subscribers can see total traffic and audience composition across the Ning Platform and the Glam Publisher Network.
Will advertising agencies and brand advertisers still be able to see my individual network’s traffic and audience composition?
Yes! If you use your own custom domain for your Ning Network, your network’s traffic will still be available and viewable in the comScore reports.
What if I don’t use my own custom domain for my Ning Network?
comScore only reports top level domains (e.g. Ning.com). If you don’t use a custom domain for your Ning Network, your traffic is already included in the report for the Ning.com domain.
Why might a Ning Creator opt-out of assigning traffic to Glam Media?
Can I opt-out in the future?
Replies are closed for this discussion.
Thanks. Will this have any impact on those of us who use google ads? I have already requested an opt out (and am not very satisfied this can take 60 days). Also, the terms of using the Glam Media, are quite surprising (I am not using glam ads so it doesn't affect me), as this is so broad and what about copyright issues? Finally, when you indicate no immediate changes to Ning, what is the long-term vision of Ning within Glam Media? This would be great to include in your 2012 product development? Are there any positive developments that you anticipate or anything that network creators should be aware of that may affect our networks?
I'll try to answer all of your questions:
1) These TOS changes will have no impact on Network Creators using Google ads.
2) We haven't submitted any domain-mapped network URLs to comScore yet, so if you opt-out now, your traffic will not be assigned to the Ning / Glam Media property. The "may take up to 60 days to take effect" applies to opt-out requests by NCs in the future.
3) The content license for Ning Networks who join the Glam Publisher Network is needed to give us permission to promote these networks on the various Glam properties.
4) We plan to update the Ning roadmap in the next several weeks and will post about the product development plans on Creators. I'm confident the development plans will be very positive!
Thanks. As always appreciate the very rapid and helpful support from Ning.
What's the counterpart in giving the audience for Glam Media?
I've already request my opt-out.
Please, don't get me wrong, but for a while I have the feeling that my 140K users social network I developed for 4 years doesn't actually belong to me.
Can you please clarify what you mean by "counterpart"?
I'd like to clarify a few things about the TOS changes:
- The second Ning TOS change only applies to reporting through comScore, a 3rd party service that provides traffic and audience measurement reports to ad agencies and advertisers. It doesn't apply to any other measurement service (e.g. Google Analytics).
- The second Ning TOS change only applies to how individual network traffic is "rolled-up" within the comScore reports. A roll-up is similar to a sub-total. Subscribers to comScore will see each network's traffic as an individual line item. Then they will see a sub-total of traffic at the top of the page for all networks and other publishers under the Ning / Glam Media property roll-up.
- Most importantly, the Ning TOS changes in no way change a Network Creator's ownership of their network's data and content.
I hope that helps,
Tks for the response, John.
We all know that audience = money in internet business. Through the agreement with Ning, Glam Media has appropriated all the "long tail" of the networks' audience. For 95% of the networks with low audience, it wouldn't affect anything. But for a website with more than 100K unique visitors, the game begins to get a bit serious.
I understand Ning's plans and position, but as a costumer I'm not that satisfied with it.
I may not have understood correctly, but it seemed to me something like "I'll take your audience unless you say no. In return, maybe one day I can offer you some revenue opportunities with your social network".
How did you opt-out? I don't want any advertising on my network, either.
If you are selling ads for multiple websites and networks directly to brands or ad agencies that subscribe to comScore, then you may want to opt-out and create your own property roll-up for your websites in comScore reporting. A property roll-up simply provides a convenient sub-total of the traffic across your multiple websites for advertisers who use the comScore service -- so you can better represent yourself in negotiations with advertisers.
If you are only selling advertising for one network, or the businesses you sell advertising to don't use comScore, this change shouldn't effect you.
Opting out is as simple as sending an email to firstname.lastname@example.org with your custom domain name.
No. In either case, comScore users will see traffic for your domain.
if you opt-out, your traffic won't be included in a sub-total (property roll-up) for Ning / Glam Media. If you don't opt-out, your traffic will be displayed both as a separate line item for your domain and in the sub-total for Ning / Glam Media.
Thanks for pushing me to clarify!
well that's an entirely different thing. previously, comscore users could not see my traffic, and now, either way, they can. that makes me unhappy.
Can you please demonstrate with an example how a sub-total (property roll-up) and seperate line might appear to comscore users so i can make a decision. Thanks