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Conversion rates

Hi everyone. So I'm trying to figure out a way to get more members for the same amount of traffic. As of right now I'm using FB ads to promote my Ning site. It's costing me about $0.15 to $0.20 per click. I'm getting roughly 80 visitors away and out of those maybe 1-3 sign ups per day. Is that a good ratio? Some of my thoughtson this is that there is not a lot of content on the site yet. I'm keeping only the front page public so that it might seem busier and get more members. Is that a good idea when starting?I'm also wondering if perhaps its the look or layout of the site. It's www.beerducate.ning.com I have it connected to another site I run. That's www.beerducate.com On that site I get about a thousand people a week visiting. Should I maybe just move all of the content from that site to my Ning one? Thanks to anyone who replies.

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