Introducing Paid Access

[Dan Burke]

One of the most frequently requested features is the ability to charge your communities for site membership and access to premium groups. Many of you told us your passionate members are looking for more exclusivity – they seek deeper content and private interactions within your community. Today, we are happy to announce that we’ve heard your requests. Paid Access is here!

In a matter of clicks, you can transform your community into a social business. Our latest feature simplifies the massive infrastructure and implementation burden typically associated with running a subscription business into one simple, flexible and easy-to-use product. Because Paid Access is a fully-integrated payment system, you can create a seamless charging experience and collect payments in real-time.

You have complete control over how and where you use Paid Access; the power to customize how your members will get charged is in your hands. There are a variety of ways to set up Paid Access. Use it for any combination of the following:

• Paid Membership: Collect membership fees from your community.
• Paid Groups: Create spaces for members to network, collaborate and access special content.  
• Paid Content: Provide a destination “Page” for members to access premium content such as reports, tutorials, embedded webinars, videos and more.
• Donations: Ask for member donations to keep your community going or to benefit your (or any) cause.

With Paid Access, you can easily run VIP fan clubs, publish exclusive reports, create classrooms or professional networking groups, organize special web chats and more. There are many ways to take advantage of this powerful feature, and we look forward to seeing how you will use it! 

Sneak Peek: See Paid Access in Action

Let’s use a group for this preview. In this example I’ll be setting up Paid Access on a group that I’ll call the “Direct Marketing Group” on a site named “AAF – Silicon Valley.”

I want to point out a specific feature in this example, and that’s the ability to charge a fixed price or ask for a donation on this paywall (a paywall is an area that requires payment to access such as a Group, Page or Site membership).

Setting a Fixed Price: The first screen I encounter when I set up any paywall is the Membership Length and Cost screen. Once there, I get two options: to set a fixed price for the group or ask for a donation. Here is what the fixed price screen looks like:

When setting a fixed price, I can choose more than one rate plan in case I want to offer an incentive to sign up for longer terms by discounting the price (an industry standard).

And here is what this page looks like when I want to ask my members for a donation to join this group:

Note the options to set a suggested price, as well as establishing a minimum and maximum amount to show my members (the entire list may be a bit overwhelming).

Here’s what my members will see if I charged a fixed-price for this group.And here is what they would see if I asked for a donation:

Notice how I set the suggested amount to $79.95, and the minimum and maximum values at $0 and $99.95 respectively. I suppose it would be wise of me to point out that there is the potential to charge $0. This means donation is optional, and that anyone can join without paying. We think this will be a valuable feature for many, but again, the option is yours, and by simply setting the minimum to a higher value, payment will be required.

Thanks for following along! I hope this post has sparked your creative juices and piqued your excitement. Now it’s time for the details…

How much does Paid Access cost?

Paid Access is our first add-on feature, giving customers on any Ning plan (Mini, Plus or Pro) the option to activate it for $19.95 per month. We are leveraging PayPal to process payments, so PayPal’s standard 2.9% + $0.3 service fee per transaction will also apply. These fees are all-inclusive, as we will be paying the PayPal service fee on your behalf (note: pricing for non-US customers differ slightly).

When can I start using Paid Access?

Starting on June 30, we will be rolling out Paid Access to a limited number of folks to gather feedback before making it available to all Creators in mid July. Sign up now if you want to be among the first to use this powerful feature. The first 20 Creators selected will get Paid Access free for their first month, as well as dedicated support from the Ning Team to get up and running.

Interested in learning more about Paid Access? Check out our FAQ page.

 

 

[MAXX]

What if I want to host a webinar on a page say every 6 months. Can I pay for just one month and then un-subscribe until the next webinar?

[Eric Suesz]

Hey, MAXX. Yes. I believe you could do that (you control your subscription to this add-on), although I would recommend being very clear to your members about what, specifically, you're selling them. I think clear messaging and setting strict deadlines would be pretty important in that situation.

[Brian]

This looks promising, but have a critical question or two:

You mentioned access to 'pages'. 

 

Can I set up multiple paid or non-paid membership profile types upon sign up? 

These Membership profile types, would I be able to have users pay for features such as Chat, Event posting, status updates, and more?

 

Thanks!

Brian

[Eric Suesz]

Hey, Brian! You can't currently charge for access to features. It's something we've thought about, but I think we need to make sure the demand is there for this particular scenario. Good ideas, though, so thanks for sharing them.

[Jordon McGee (Jords)]

"Paying ($600) per year for a Ning network + ($240) per year for subscription + Ning (2.9%) transaction fee + PayPal's (2.9% + 0.30) transaction fee's is not a fair price."

Agree.

[Patrick Mee]

JP,

Just to be clear we are covering the Paypal fees in our transaction cost. You will notice that our transaction cost is very similar to PayPal's.

Thanks,

Patrick

[Anthony]

I agree again....

Let check my cost... $50 X 12= $600 + $20 X 12 = $240. Thats $840 for two Ning site.

Now, if I should add paid access to each site. that would cost me $480 per year.

 

So, my grant total will be $1,340. 

[Ceddy J]

Basically my understanding of the paid part is to help us pay for our Ning Prices, Not Add Another Cost On Top of It To Pay For It. Which In The End The Simple PayPal Button Will Do. You Can Do A Simple Paid Membership By Changing The Language of When A Person Joins For Them To Donate. In order for this to work write you must have your site on approval for membership as well. 

 

Even though I'm not doing this on my site right now I have noticed it will work perfectly. In the end I understand that Ning is charging for the making it convenient.

[solo]

lol

[raj nab]

What subscription plug-in did you use?

[Jeff]

The demand is there. It has been mentioned many times I believe, and it is probably the most basic requirement - access to already existing content instead of having to come up with all new content.

Having no ability to restrict things like photo uploads or access to photos, videos, forum etc has basically made this useless for me, and while I will now try to think of what new groups or pages I can charge for, I doubt my success.

Paid access that is simply everything or nothing as far as existing content is too simple and downright deadly for my site. Just think, search engines can't find a thing.

Very, very disappointed with this, but not unexpected.

[Ratheesh]

Great! but in india paid access is not successfull..all of them are misers includes me