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Hi,

Today we made some changes at Ning.  I want to share with you the email Jason Rosenthal, our CEO, sent to all Ning employees:

Team,

When I became CEO 30 days ago, I told you I would take a hard look at our business.  This process has brought real clarity to what's working, what's not, and what we need to do now to make Ning a big success.

My main conclusion is that we need to double down on our premium services business.  Our Premium Ning Networks like Friends or Enemies, Linkin Park, Shred or Die, Pickens Plan, and tens of thousands of others both drive 75% of our monthly US traffic, and those Network Creators need and will pay for many more services and features from us.

So, we are going to change our strategy to devote 100% of our resources to building the winning product to capture this big opportunity.  We will phase out our free service.  Existing free networks will have the opportunity to either convert to paying for premium services, or transition off of Ning.  We will judge ourselves by our ability to enable and power Premium Ning Networks at huge scale.  And all of our product development capability will be devoted to making paying Network Creators extremely happy.

As a consequence of this change, I have also made the very tough decision to reduce the size of our team from 167 people to 98 people.  As hard as this is to do, I am confident that this is the right decision for our company, our business, and our customers.  Marc and I will work diligently with everyone affected by this to help them find great opportunities at other companies.

I've never seen a more talented and devoted team, and it has been my privilege to get to know and work with each and every one of you over the last 18 months.

We'll use today to say goodbye to our friends and teammates who will be leaving the company.  Tomorrow, I will take you through, in detail, our plans for the next three months and our new focus.

Thanks,
Jason Rosenthal

I know many of you will have questions about this announcement.  We will share detailed plans within two weeks.

I feel confident that this change in direction will be very positive for our premium service customers because Ning will be 100% focused on delivering the features and services which benefit you and help you achieve your goals.

I will be here to answer your questions and respond to your concerns.   However, today I am focusing on my team, so there may be a delay in my responses.

Thanks,
John McDonald
VP Advocacy

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Replies

  • wow,are the prices for premium going to stay the same, or is the prices going to change also?
    • Just wait for it solo you know darn well they will change and this will only be the beginning.
    • I hope they stay the same - just signed up for premium. This whole thing is making me jittery!
  • NC for Hire

    For those on free sites who wanted to figure out how to add a content slider to your header or get a leader board, you'll have more pressing things to worry about. I have one piece of advice for you.

    Monetize the ##$% out of your networks while you have the time. Pay to stay, Free to leave.
  • oh 1 more, and what about our test sites,that we use to test codes out on,?,are we going to have to pay for that also?
  • " We will phase out our free service. Existing free networks will have the opportunity to either convert to paying for premium services, or transition off of Ning. "

    Im in terested to see what they offer for those who want to be off of Ning.

    Not us! http://snatfu.com is staying with Ning !!!
    • I agree with you John...
    • Ditto!
      • NC for Hire
        You sort have the same pose as fifty. Perhaps we can call you Dollar "Bill" as an alias. I am sorry for making jokes, Kevin. it's the only way I can keep from crying. :-) It is a good business move though that much is clear.
        • No problem, I understand the crying part and I'm sure this is going to be difficult for sites using the free option. I've been a premium user for over 3 years and have considered leaving the platform several times. I 'm hoping with this change there will be new premium services added.
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