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Outsourcing SEO and social media

Hi,

StarryID http://starryid.com is building slowly. I need to give it a shot in the arm to build my global creative community but the problem is I am working full time, so I have a couple of hours a night to spend on the site. 

Would anyone be so kind as to offer some advice on generating a lot more traffic through SEO and social media. Should I pay someone to do this? 

Any advice welcome :)

Fred

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