Thought I'd share this contest with the group. My goal here is to increase some name awareness. I didn't want to do a "likes" photo contest on the site itself this time, because I am seeking a narrow target demographic (just our neighborhood), and don't want people signing up on the site just to vote.
Hoping the Pinterest connection will gain some eyeballs for us, particularly among the 3,000+ members of the local mom's group on a Yahoo listserv (they currently use that listserv for classifieds/discussions, etc, to the tune of several hundred emails per day, and we are biased, but we think our site will be a better fit for some of that activity!)... I'll then use that traffic and the new followers on Pinterest to encourage people to sign up for the site.