Current status of the Ning Platform is always available on the Ning Status Blog.

Forum

This article, "What I Learned From Increasing My Prices", discusses determining the VALUE of different membership packages and monetizing toward that. I realized the VALUE of my Ning subscription by looking at it from the buyer's perspective!

I found the Package Titles a marketing savvy way to communicate value, rather than generic "Basic" and "Premium" packages.  Additionally, outlining the pricing differences, but providing more services than are marketed, was another 'value added' bonus, with this strategy.

The Comments below the article are informative also, especially related to looking at the VALUE from the user's perspective.

I'll be restructuring our subscription offers to reflect monetizing VALUE.  Currently, we have 3-month, $10; 12-month, $20; and Lifetime Member, $39.

So, I'll increase our prices and premium package structure something along the lines of:

        PLAN A)  Quick Health Question with access to Wellness Forum for group feedback. $15, 3 month membership.

        PLAN B)  Health Research with access to Q&A Archives and Wellness Forum for acute health questions and support. $30, one year membership.

        PLAN C)  Complex Health Support with access to Wellness Forum, Personal Health Blog and reply to health questions within 48 hours by Pat Robinson, Wellness Educator. $69, Lifetime Member.

Concurrently, I'll make the Forum and Group Tabs "Members Only" to people who are not Signed Up/Signed In.


What are other ways to leverage premium packages and demonstrate VALUE to the buyer, without adding a pay-wall and losing Google indexing?


Pat

P.S. I've just read this article, so I'm still analyzing how to implement these ideas to my Ning site. I don't claim to have all the quirks worked out yet. For example, I do handle my subscription approvals/renewals manually - (which is a PIA). :-)

You need to be a member of Ning Creators Network to add comments!

Join Ning Creators Network

Email me when people reply –

Replies

    • In the 21 days since I gave notice that we would increase membership fees, two hundred people paid to join our community. Prior to that, 200 people had joined during the whole year, at the same fee.

      So, increasing our membership fee doubled our year-end total of new members, in 3 weeks!

      Pat

      • That's excellent news Pat! Sounds like planning this out has really paid off.

This reply was deleted.

Search the Creators Network

Latest Activity

Vander NG replied to Alfred Santos's discussion Ning 3.0 "MUST" have a Search Bar
"I have left this network for years and just come back.  I'm surprised to find this post…"
27 minutes ago
Strumelia replied to Ning's discussion Update to Product Roadmap and Communication Changes
"4 days to go actually.  But i bet they meet their promise this time."
3 hours ago
Kos replied to Nancy Marsh's discussion Not able to add video from TED Talks
"I was told by Ning that they are being selective in what sources they allow for iframe…"
4 hours ago
Alessandro replied to Ning's discussion Update to Product Roadmap and Communication Changes
"3 days left for another roadmap lie to materialize"
4 hours ago
John Bizley replied to Nancy Marsh's discussion Not able to add video from TED Talks
"I had this happen also, because it's an html video the embed does not work quite like a normal…"
4 hours ago
Strumelia replied to Scott's discussion Does anyone have a rumor or ballpark timeline for videos in 3.0?
"Garfield, that's a good analogy- and one that is seldom touched upon here. If you are…"
9 hours ago
Jords replied to NAOS's discussion Ning Please help with Dishonest Ning site owner .
"Is this topic related to this one by chance? If so here is the previous Ning resolution…"
11 hours ago
Fire-Tech replied to Fire-Tech's discussion Member Category Limits
"Thanks Jeff. I submitted a ticket, so hopefully they just have something hung up on their end."
11 hours ago
Fire-Tech replied to Kos's discussion Ratings System
"+1"
11 hours ago
Anam replied to Scott's discussion Does anyone have a rumor or ballpark timeline for videos in 3.0?
"Guess what one has to do? :D Scroll through and Copy any posts you might like to preserve in the…"
12 hours ago
NC for Hire Garfield Creator replied to Scott's discussion Does anyone have a rumor or ballpark timeline for videos in 3.0?
"Damn, if that doesn't spell "don't migrate' I don't know what does. Move…"
12 hours ago
Thomas Peet replied to Thomas Peet's discussion embedding photo thumbnails vs full album
"Yes... this is a ning 2. Being new, I didn't realize there were different forums for each…"
13 hours ago
Strumelia replied to Scott's discussion Does anyone have a rumor or ballpark timeline for videos in 3.0?
"...music player....  ((trembling lower lip))"
13 hours ago
Anam replied to Scott's discussion Does anyone have a rumor or ballpark timeline for videos in 3.0?
"Or archive function. Or site map. Waaaaa-aaaaah...."
14 hours ago
Strumelia replied to Scott's discussion Does anyone have a rumor or ballpark timeline for videos in 3.0?
"Oh I forgot- and it doesn't have a Search function yet either.    lolol...sorry…"
14 hours ago
Anam replied to Scott's discussion Does anyone have a rumor or ballpark timeline for videos in 3.0?
"Stay put for now- you are probably better off-- 3.0 still doesn't have Chat, Events, Paid…"
14 hours ago
Anam replied to Kos's discussion Ratings System
"Yeah, people regularly like their own posts by accident trying to see who liked a post and then…"
14 hours ago
TJ @ jQueryHelp replied to Thomas Peet's discussion embedding photo thumbnails vs full album
"Hi Thomas, Good question!  First, you are talking about a Ning 2 site, right?  Ning 3…"
18 hours ago
Jeffrey Haskins replied to Fire-Tech's discussion Member Category Limits
"I would like to have 100"
yesterday
Jeffrey Haskins replied to Fire-Tech's discussion Member Category Limits
"I have 50 member categories"
yesterday