This article, "What I Learned From Increasing My Prices", discusses determining the VALUE of different membership packages and monetizing toward that. I realized the VALUE of my Ning subscription by looking at it from the buyer's perspective!

I found the Package Titles a marketing savvy way to communicate value, rather than generic "Basic" and "Premium" packages.  Additionally, outlining the pricing differences, but providing more services than are marketed, was another 'value added' bonus, with this strategy.

The Comments below the article are informative also, especially related to looking at the VALUE from the user's perspective.

I'll be restructuring our subscription offers to reflect monetizing VALUE.  Currently, we have 3-month, $10; 12-month, $20; and Lifetime Member, $39.

So, I'll increase our prices and premium package structure something along the lines of:

        PLAN A)  Quick Health Question with access to Wellness Forum for group feedback. $15, 3 month membership.

        PLAN B)  Health Research with access to Q&A Archives and Wellness Forum for acute health questions and support. $30, one year membership.

        PLAN C)  Complex Health Support with access to Wellness Forum, Personal Health Blog and reply to health questions within 48 hours by Pat Robinson, Wellness Educator. $69, Lifetime Member.

Concurrently, I'll make the Forum and Group Tabs "Members Only" to people who are not Signed Up/Signed In.


What are other ways to leverage premium packages and demonstrate VALUE to the buyer, without adding a pay-wall and losing Google indexing?


Pat

P.S. I've just read this article, so I'm still analyzing how to implement these ideas to my Ning site. I don't claim to have all the quirks worked out yet. For example, I do handle my subscription approvals/renewals manually - (which is a PIA). :-)

Views: 236

Reply to This

Replies to This Discussion

I have announced the upcoming price increase and invited people to "Save $30 - TODAY", and i have new membership subscriptions coming in already. :-)

READ the article: http://www.extendslogic.com/business/what-i-learned-from-increasing...


Pat

In the 21 days since I gave notice that we would increase membership fees, two hundred people paid to join our community. Prior to that, 200 people had joined during the whole year, at the same fee.

So, increasing our membership fee doubled our year-end total of new members, in 3 weeks!

Pat

That's excellent news Pat! Sounds like planning this out has really paid off.

RSS

What's Up With Ning 3.0?

Click here to share your thoughts on what features we should develop next! - Survey will close Friday, 4/25

Projects that the Ning 3.0 Team is currently working on: 

Articles - a new way of organizing longer content pieces. Released 4/16.

Activity Feed Updates - options for more content in the activity feed.

Forum Notifications - ability for members to opt into receiving notifications of new discussions in forums. Released 4/9. 

APIs - The ability to create new members and content programatically.

For more information on what's next, visit the Product Roadmap

Latest Activity

soaringeagle replied to Phil McCluskey's discussion 'Introducing Articles and the Author Bio Box'
"yup just add permenantly to leave"
17 minutes ago
Kos replied to Phil McCluskey's discussion 'Introducing Articles and the Author Bio Box'
"Jeffrey can't that be altered in Language Editor?"
29 minutes ago
soaringeagle replied to Phil McCluskey's discussion 'Introducing Articles and the Author Bio Box'
"i do find it hard to believe but ..use the language editor and add permenantly to the leave…"
39 minutes ago
Jeffrey Haskins replied to Phil McCluskey's discussion 'Introducing Articles and the Author Bio Box'
"SE True, True, but same point as Strum made, some folks are internet clueless, and if they really…"
41 minutes ago
soaringeagle replied to Phil McCluskey's discussion 'Introducing Articles and the Author Bio Box'
"i agree but disagree only thing i disagree with i disagree strongly with and thats the read more…"
53 minutes ago
Strumelia replied to Phil McCluskey's discussion 'Introducing Articles and the Author Bio Box'
"SE, the same thing happens sometimes for me- members think the little link that says "Leave…"
56 minutes ago
Jeffrey Haskins replied to Phil McCluskey's discussion 'Introducing Articles and the Author Bio Box'
"Don't think the date will be a hard change, as the articles are already time and date stamped…"
59 minutes ago
soaringeagle replied to Phil McCluskey's discussion 'Introducing Articles and the Author Bio Box'
"they never had to sign in to the group  and in settings theres a leave this network.. im…"
1 hour ago

© 2014   Created by Ning.

Badges  |  Report an Issue  |  Terms of Service