Current status of the Ning Platform is always available on the Ning Status Blog.

Forum

This article, "What I Learned From Increasing My Prices", discusses determining the VALUE of different membership packages and monetizing toward that. I realized the VALUE of my Ning subscription by looking at it from the buyer's perspective!

I found the Package Titles a marketing savvy way to communicate value, rather than generic "Basic" and "Premium" packages.  Additionally, outlining the pricing differences, but providing more services than are marketed, was another 'value added' bonus, with this strategy.

The Comments below the article are informative also, especially related to looking at the VALUE from the user's perspective.

I'll be restructuring our subscription offers to reflect monetizing VALUE.  Currently, we have 3-month, $10; 12-month, $20; and Lifetime Member, $39.

So, I'll increase our prices and premium package structure something along the lines of:

        PLAN A)  Quick Health Question with access to Wellness Forum for group feedback. $15, 3 month membership.

        PLAN B)  Health Research with access to Q&A Archives and Wellness Forum for acute health questions and support. $30, one year membership.

        PLAN C)  Complex Health Support with access to Wellness Forum, Personal Health Blog and reply to health questions within 48 hours by Pat Robinson, Wellness Educator. $69, Lifetime Member.

Concurrently, I'll make the Forum and Group Tabs "Members Only" to people who are not Signed Up/Signed In.


What are other ways to leverage premium packages and demonstrate VALUE to the buyer, without adding a pay-wall and losing Google indexing?


Pat

P.S. I've just read this article, so I'm still analyzing how to implement these ideas to my Ning site. I don't claim to have all the quirks worked out yet. For example, I do handle my subscription approvals/renewals manually - (which is a PIA). :-)

You need to be a member of Ning Creators Network to add comments!

Join Ning Creators Network

Email me when people reply –

Replies

    • In the 21 days since I gave notice that we would increase membership fees, two hundred people paid to join our community. Prior to that, 200 people had joined during the whole year, at the same fee.

      So, increasing our membership fee doubled our year-end total of new members, in 3 weeks!

      Pat

      • That's excellent news Pat! Sounds like planning this out has really paid off.

This reply was deleted.

Search the Creators Network

Latest Activity

Hugh replied to Hugh's discussion Latest on Ning and iframes?
"Thanks for the reply. 
What I've always done is to take the YouTube code and paste it into html edi…"
11 hours ago
Kyryl_Ning_Support replied to Bryce Rubio's discussion A Follow-Up Message from our CEO
"Hi Kevin,
Apologies for the inconveniences and thanks for the feedback.
We have informed the manage…"
12 hours ago
Kyryl_Ning_Support replied to Bizz ( John )'s discussion Is This A New Feature ?
"Hi John,
We don't wish to disappoint you but this option was available before. This option is prett…"
12 hours ago
Kyryl_Ning_Support replied to Hugh's discussion Latest on Ning and iframes?
"Hi Hugh,
I have run the test on my test network by using the code provided by Youtube here https://…"
13 hours ago
Kos replied to Bryce Rubio's discussion A Follow-Up Message from our CEO
"Bryce chat, please, please, I'm grovelling, get chat released.........."
yesterday
David replied to David's discussion When are cancelled sites deleted?
"Thanks for the update, it's good to know it will eventually vanish."
yesterday
Kevin Acosta replied to Bryce Rubio's discussion A Follow-Up Message from our CEO
"Thank you for this venue to voice our issues and concerns as you plan and strategize upcoming enhan…"
yesterday
Kos replied to Hugh's discussion Latest on Ning and iframes?
"Absolutely they should.  File a ticket and get them on it.  Must be a new glitch"
yesterday
Kyryl_Ning_Support replied to Robert Sheen's discussion why is my Ning site unavailable?
"Hi there,
We have replied to you on the ticket that you have sent.
Best regards,
Ning Creators"
yesterday
Kos replied to Robert Sheen's discussion why is my Ning site unavailable?
"Sounds like they've deactivated you for some reason.  Contact them here.  Hope they get you up soon…"
yesterday
Carrie Robinson, Anthea Variend and Maureen Jansen joined Ning Creators Network
yesterday
Paul Corona replied to Robert Sheen's discussion why is my Ning site unavailable?
"we are having an issue with our site as well thought we're just getting and Unavailable message....…"
yesterday
Bizz ( John ) replied to Bizz ( John )'s discussion How To Add A Popular Blogs Module ( ver1 )
"Thanks Kos
I will add one for forums and articles as well as it works virtually the same."
yesterday
Kos replied to Bizz ( John )'s discussion How To Add A Popular Blogs Module ( ver1 )
"I think there are a lot of people who will love this tip.  Displaying the most popular 'anything' i…"
yesterday
Kos replied to Bizz ( John )'s discussion Enhance Your Social Channels Player ( All code I have used on my site )
"I wonder if Ning is taking notes.  *lol*   Thanks John!"
yesterday
Kyryl_Ning_Support replied to David's discussion When are cancelled sites deleted?
"Hi David,
Your network right now is on pending cancellation. The page that you can see at the momen…"
Monday
Kos replied to Diane Chojnowski's discussion Need help using CSS to change group owner
"That's fantastic!  That's the nice thing a/b having Creators here.  Sometimes it helps to just brai…"
Monday
Thisisbully replied to Bizz ( John )'s discussion Why I Have Been Adding A Lot Of Photos To My Site
"Nice finally"
Monday
Diane Chojnowski replied to Diane Chojnowski's discussion Need help using CSS to change group owner
"Thanks Jen for your brainstorming. We were able to fix the problem with a work-around.
We had the o…"
Monday
Tommy Gene and Kirsten Izatt joined Ning Creators Network
Monday
More…