Current status of the Ning Platform is always available on the Ning Status Blog.

Forum

This article, "What I Learned From Increasing My Prices", discusses determining the VALUE of different membership packages and monetizing toward that. I realized the VALUE of my Ning subscription by looking at it from the buyer's perspective!

I found the Package Titles a marketing savvy way to communicate value, rather than generic "Basic" and "Premium" packages.  Additionally, outlining the pricing differences, but providing more services than are marketed, was another 'value added' bonus, with this strategy.

The Comments below the article are informative also, especially related to looking at the VALUE from the user's perspective.

I'll be restructuring our subscription offers to reflect monetizing VALUE.  Currently, we have 3-month, $10; 12-month, $20; and Lifetime Member, $39.

So, I'll increase our prices and premium package structure something along the lines of:

        PLAN A)  Quick Health Question with access to Wellness Forum for group feedback. $15, 3 month membership.

        PLAN B)  Health Research with access to Q&A Archives and Wellness Forum for acute health questions and support. $30, one year membership.

        PLAN C)  Complex Health Support with access to Wellness Forum, Personal Health Blog and reply to health questions within 48 hours by Pat Robinson, Wellness Educator. $69, Lifetime Member.

Concurrently, I'll make the Forum and Group Tabs "Members Only" to people who are not Signed Up/Signed In.


What are other ways to leverage premium packages and demonstrate VALUE to the buyer, without adding a pay-wall and losing Google indexing?


Pat

P.S. I've just read this article, so I'm still analyzing how to implement these ideas to my Ning site. I don't claim to have all the quirks worked out yet. For example, I do handle my subscription approvals/renewals manually - (which is a PIA). :-)

You need to be a member of Ning Creators Network to add comments!

Join Ning Creators Network

Email me when people reply –

Replies

    • In the 21 days since I gave notice that we would increase membership fees, two hundred people paid to join our community. Prior to that, 200 people had joined during the whole year, at the same fee.

      So, increasing our membership fee doubled our year-end total of new members, in 3 weeks!

      Pat

      • That's excellent news Pat! Sounds like planning this out has really paid off.

This reply was deleted.

Search the Creators Network

Latest Activity

Garfield Archivist replied to albert12's discussion What's going on?
"That is so true. It can be a gamble to either way as well. You may not believe this but it is 100%…"
29 minutes ago
Eve replied to albert12's discussion What's going on?
"If you have an established N3 network, jumping ship is not as easy as it sounds. Options are out th…"
42 minutes ago
Fire-Tech replied to John Bizley's discussion How To Change Your Tab Containers Tabs Into Something A Little Better Rather Than Just Links
"+1"
3 hours ago
JFarrow replied to John Bizley's discussion How To Change Your Tab Containers Tabs Into Something A Little Better Rather Than Just Links
"nice tip John!"
6 hours ago
Fire-Tech replied to Rafael's discussion Multiple Chat rooms for Ning 3.0
"CometChat is what a lot of us use if you need multiple rooms and features but it costs $. If you on…"
7 hours ago
Rashid Chaudhary127 replied to Rafael's discussion Multiple Chat rooms for Ning 3.0
"really a good idea. i am also facing lot of problem because thier is not build in chat room in ning…"
9 hours ago
Anam replied to Ning's discussion Introducing Activity Feed Improvements, Including Member Status Updates
"When.....oh, when...will Comments posted on Group Comment Walls in Ning 3 feed through to the Lates…"
12 hours ago
Rashid Chaudhary127 is now a member of Ning Powered Events
22 hours ago
Randy L. Vollett replied to John Bizley's discussion How To Add Some Design To Your: Pages Categories Nav, Groups Nav & Groups Pages Nav
"That worked. Thanks."
yesterday
Ning via Facebook

Hello everyone- we've just been alerted that some Ning Networks may be facing 500 errors or…

John Bizley replied to John Bizley's discussion How To Add Some Design To Your: Pages Categories Nav, Groups Nav & Groups Pages Nav
"You could try this Randy :-)
@media only screen and (  max-width:480px){.groupHeader-tab{width:100%…"
yesterday
Randy L. Vollett replied to John Bizley's discussion How To Add Some Design To Your: Pages Categories Nav, Groups Nav & Groups Pages Nav
"Oops. Never mind, I saw the code in your other tip. :)"
yesterday
Garfield Archivist replied to albert12's discussion What's going on?
""
yesterday
Randy L. Vollett replied to John Bizley's discussion How To Add Some Design To Your: Pages Categories Nav, Groups Nav & Groups Pages Nav
"On my mobile phone. The new buttons in my groups do not fill the screen when viewing in portrait. W…"
yesterday
Lea replied to Ning's discussion Introducing Activity Feed Improvements, Including Member Status Updates
"Yeah Ning 2.0 was great! Ning 3.0 however is very different. We have a lot to complain about. Would…"
Wednesday
marshall blake replied to albert12's discussion What's going on?
"We have all been waiting, I was a big supporter of N3 network, my view on this has changed in the l…"
Wednesday
Fire-Tech replied to John Bizley's discussion How To Add Some Design To Your: Pages Categories Nav, Groups Nav & Groups Pages Nav
"+1"
Wednesday
Randy L. Vollett replied to John Bizley's discussion Enhance Your Photos Edit / Upload Page
"Hi John. I had a piece of code you gave me some time ago that lined up my photos on my Photo Galler…"
Tuesday
marilyn mache, Sudev, Mel Adams and 4 more joined Ning Creators Network
Tuesday
John Bizley replied to John Bizley's discussion Add Navigation To Photos So Only Need To Click Or Tap On Side Of Photo Instead Of Arrows
"It could be done  I would think but would need a bit of figuring out. The way Ning has it is the ma…"
Tuesday
More…