i posted a tip last week or 2 weeks ago on doing a promotional video for your site, well there was unexpected results when i added the video to the main and splash pages.
we moved up in google higher then wed ever been, but besides that next to our link..is the video! hard to miss very visual enticing to click
search google for dreadlocks or dreads to see what i mean
adding the promo vid to your splash page might turn out to be a big trafic generator for you too