Update: It's not Ning, it's a new thing with browsers now. Still not cool, especially since it now requires sites to buy SSL . . . ahhh, so that's the new hook. Buy more product so your site can appear secure. Got it.
What's up with that?? Neither is facebook or twitter, but they don't feel the need to unnecessarily spook the general public. I call bullcrap on this latest invasion and I'm pissed!