I wanted to say a big thank you to all of you on ning creators for your advise and help in creating swapMessenger.com.
Today we are 1 year old.
swapMessenger.com started life as swapBBM.com with ning but quickly evolved.
We now have over 40 thousand members and some great traffic everyday.
We have also achieved a self funded site with Google adverts and Google Admob.
Google Admob serves mobile adverts on our apps - Android, BlackBerry and Kindle which also boosts traffic everyday.
These apps are easily created with phonegap and I would recommend everyone to give it a go.
My number 1 tip would be a rock solid splashscreen. Check mine out and see what you think. Splash screen
Creating traffic - I get asked this through PM's alot and I would say just keep at it everyday. Post on facebook, twitter and recently for me Google plus but keep it organic. Don't go spamming.
Also get your Alex rank down and your Google PR up.
I would recommend fiverr.com. Get a guy with a good record on there to post articles and backlinks to boost your site.
There really is no magic wand for this.
I also wan't to mention ning creators - soaringeagle, Jen and Bernand for their help in different ways.