Hi, I run a business networking company, you know the type that gets businesses in a room and they network for two hours over coffee. I'm not a developer, so any good suggestions I would be happy to pay for them to be implemented.
Anyway, have a look at the website www.bizsetnetworking.com.
A couple of things, The groups section has a number of closed groups this is actually where they go to get their pdf invoices after they have attended a meeting, it's a good way of getting people to sign on the website and also to visit it. I closed these 'groups' so that only people who attended the meeting can see into the group.
Everything else should be straight forward for you to review.
So considering the target market is businesses, mainly small businesses 1-10 employees, feel free to critique the site.
Objectives, to get people to join the site so that:
A) I can get them to a meeting, if they like the meetings I run they then pay a membership fee to be a member of the offline groups. This is how I derive my income from paying offline members.
B) It becomes a vibrant business website.
To make the site as SEO friendly as possible so that people searching business networking across the UK will find me, and on first visit will have a reason to join.