There has been much discussion in the thread here about the new mobile interface and 'Ning Ads'.
Until we know fully what 'Ning Ads' means, I thought I'd open a discussion to find out what NCs want from the ad function on their mobile networks.
I've been very vocal that I want the ability to run my own banner ads, preferrably in rotation across all pages. An interface that enables me to do this is what I want, but failing that a text box that I can insert above all pages and insert html and script would suffice.
More than anything, though, I want control over what ads I put on my mobile site. I don't want to have one option only, i.e. Ning/Glam ads.
What does everybody else hope to see?
keep me updated :)
Why won't Ning allow NC's to run their own mobile ads........ now looking the Ning Ad package I understand that it is tied to Paypal......... I hope Ning thought it through that not all NC's are supported by Paypal so there is great need to allow NCs to run their own mobile ads.
I have to say this again:
We have carefully selected adverts running on the desktop version. They are paying for their ads to appear THROUGHOUT the site, and that, to them, includes the mobile version.
We cannot turn off the mobile version. That's a laughable non-solution, and it is insulting to us to suggest it. Our members have been crying out for better mobile access. Baller has shown PROOF that we can make money from mobile ads. Approx 20% of our site traffic is mobile, and that has increased with the new slick interface.
It is already costing many of us money. Ning/Glam ads are simply not appropriate for MANY of our networks. Good sponsors are hard to come by these days. I hope this doesn't cost us more... Some of us have stuck with Ning for a long time, please do not turn your back on us now.
I would love a response to the above from Ning, it's been over a week since I posted it. If Ning were a free service then it would have the right to impose ads on us. However, it isn't free, and this move will anger a great many NC's who feel they have the right to put their own ads on their networks, and also those who have a duty to their sponsors to include them on all pages.
Can anyone from Ning justify the decision not to allow NC's choice in mobile advertising, and to deprive many of us a portion of our potential income?
We're definitely not imposing ads on your network, and that's not in our plans. Right now, the way Ning Ads work is that they can run on both the desktop and mobile versions, but we haven't built out a way to put in custom ads in your mobile version. We have built that into your desktop version (currently in beta), which we think more NCs will want and use a lot more.
There's another detail here that probably won't satisfy, but it's important, too: With the development of the mobile version, there's been a strong desire to make the experience very (very) consistent across the platform, which is why you don't see options to change a lot of details like colors, backgrounds, fonts, etc. There's not a way to do extreme CSS customizations like you might see some people do on their desktop version. I know that a small number of NCs are already mobile-focused, so I understand if this isn't the way you'd prefer it to be. I can't promise we'll add custom mobile ads, but I definitely am letting the product managers and everyone else here know that you really want a mobile custom ad solution. We've come a long way this year with the mobile improvements, which is a huge upgrade across the board, and I'm hopeful we can keep moving forward and adding more to it. Just can't promise it at this point. But, I will definitely keep advocating for it.
Thank you for the reply Eric. I'm glad you continue to listen to us!
Consistency here should mean that what we are able to do with the desktop, we should be able to do with the mobile. I'm talking about custom tracking solutions, custom ads, custom code.
I understand the desire to keep the flagship mobile version fast and pretty, but our networks are our own (I still believe...?). Maybe we could talk about having to apply for a text box on the mobile version. It might only be given to those who have a certain level of understanding of coding, and could be withdrawn if it is abused in a way that makes the mobile version slow or unwieldy. Like other features can be turned on or off.
However, since Ning has (almost) always offered white label networks, there is a strong argument that if people want to ruin their networks they should be allowed to, so long as it doesn't impact anyone else. They're paying for them! Ning allows a good amount of freedom in the customisation of the desktop version. To the point where people can encumber it with so many ads, images and bad script that it becomes unusable. Therefore Consistency could be to allow them to do that to the mobile version if they wished.
I interpret the current plan for mobile to be imposing ads on us, in the sense that it's either Ning ads or nothing. I appreciate you don't see it that way, but that is how it feels. Ning ads are completely inappropriate for many networks. Some networks do well from google ads, but there are many who rely on bespoke advertising. Please don't count us out, or Ning will lose a great many niche networks who can't afford to run. Probably efficient networks from Ning's point of view - ones that don't strain the servers but still pay the full price. Especially poignant right now as those of us who came from Ning of old have all just paid!
Why is there a strong desire to homogenise the mobile versions of networks, to keep them all the same? Does Ning no longer rejoice in diversity?
Interesting thread. My sites are small and don't bring in revenue but principals are principals and silent protests don't get heard so I'm adding my voice to the "Choice" camp.
The decision to not allow NCs to run their own mobile ads is consistent with the recent brand awareness campaign. They desperately want to get the Ning name out there. They didn't build a new mobile version to make NCs happy. They built it to keep the platform relevant and increase revenue by attracting new business.
The fact Ning wants to control the ad space should come as no surprise. If you're a high traffic Ning site, then you most likely received "the email" asking for Ning to post ads on your site. This is no different, instead of asking, Ning is just taking. And why shouldn't they? They built this new shiny mobile interface, and what better way to show it off then to interject ads.
As a side note for anyone wanting to run some sort of ad on your mobile version. You can still create a HTML page and insert a Groupon widget or other ad code on that page. The key is to name the page "something clever" so your visitors will click it.
Not even close to what we want, but it's better than a poke in the eye with a sharp stick.