Want More Traffic? Add Passionate Content.

I stumbled upon a very interesting type of content, today. I had a client request a custom design that is similar to thisis50.com. This is not the first time I've received this request, by far. Beats the heck out of me, but a lot of people love the design. I think mostly, they can't see beyond the popularity of this particular site. I think they think, if I have a design like thisis50, I'll get a 1/2 million members, too. But, that's beside the point.

I took a long hard look at thisis50, longer than ever. In fact, I don't know that I've ever stayed on a Social Community Site outside of my own, and technical sites, than I did on thisis50. I simply could not stop reading, or watching videos. Not many sites could get away with their approach - - black, white, not. But, if you're clever enough, you could apply the same principle, with your content type in mind.

Here's one of the reasons the site is so popular, aside from the fact that it is the one and only: "thisis50", and beside the fact that it's filled with sexy male and female members, it's their content - - and the "style" of content that gets the traffic. Notice I used the word "style", not "type". Bottom line: A lot of the content is controversial, and drives "passion".

The team who administrates thisis50.com, obviously, on a daily basis - - do their homework. They post baiting and controversial content. And let me get controversial for a moment, in this blog posting. It's practically a breeding ground for heated discussions. To be politically correct, let's just say, a lot of the content is: "he said", "she said", "not".

Here's how it's done. Videos and Blog topics are posted that start HUGE topics of conversation - - fighting, yaya'ng, back/forth, competition, etc... If you apply the same principle, but with your topic of expertise, you will get more hits, and eventually more new traffic. I don't think the content has to spur "word wars". Just come up with content that is so enticing about your site topic, that your members feel compelled to react - - "react", the critical word, here. Make it the type of content that brings out the passion in your members - - whether it's about politics, activism, favorite authors, etc... Like I mentioned earlier, you're going to need to be clever about this.

Take these lessons, throw in a positive spin, based on this "proven" success story, and add interesting and compelling content!

And here's a fun note: I'll probably get reaction and passionate response to this blog. ;-)

Views: 156

Tags: content, get more traffic, good content, member interaction, traffic


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Comment by Jen on February 20, 2010 at 8:27am
Excellent points, thank you for your input ;-) I like the way you've worded this:"...that go too far."

I do believe this principle can be applied in many ways. As I believe you agree, hopefully, most reading this blog, will find a clever way to drive friendly passion. The bottom line is: Get the conversation going.

I think the key is selecting the right topics, posting in your blogs, or better yet - - thisis50 drives conversation from videos. For example, they posted a youtube video of an older white guy and a younger black man in an altercation. Whoa, talking about passion-driven conversation! Oh my! Now, to many this is going too far. But, it happened. It's on video. People have opinions. They want to discuss. End result: HITS and member loyalty. They're bound to come back the next day or so, to see what NEW controversial Video or Blog has been posted.

You're so right about the admins or moderators getting involved, especially on a smaller site. But, to look at this from the other side: I believe this can be successful without "Site Admin" being involved in the conversation. I think that's part of what fascinated me about how thisis50 applied this principle. They come up with the right material, get their popcorn ready, and watch the show, LOL.
Comment by Roby on February 23, 2010 at 8:36am
Thanks for posting this, great observation indeed Jen.

and I love your last sentence:

"They come up with the right material, get their popcorn ready, and watch the show."

Rob

NC for Hire
Comment by Jen on February 23, 2010 at 9:25pm
Glad you enjoyed it. Thanks Roby!

NC for Hire
Comment by Jen on February 24, 2010 at 5:45pm
Hi Tim,
Agree on all. That was exactly what surprised me. Before I knew it, I had watched 2 videos, and read all the ridiculous comments under both. And that's when it hit home. The Admins on the site are intentionally adding content that drives passion and get's the conversation going. It was a real eye-opener for me. Such a simple concept, but a powerful angle.
;-)
Jen
Comment by DShan on February 25, 2010 at 9:08pm
very, very insightful:) we've been successful for the same reason - building online events that spark discussions between members.

NC for Hire
Comment by Jen on February 25, 2010 at 9:51pm
Thanks for reading the blog, DShan.
Glad to hear you're using this same powerful approach.

NC for Hire
Comment by Jen on February 25, 2010 at 9:53pm
Hey DShan,
I just took a look! Great site! 11,000 members and climbing - - great job!
Jen
Comment by Joy Tiku on June 4, 2010 at 8:49am
hey jen,having some problems designing my site,pls i want u to be an administrator on my site pls pls pls.....i will be grateful,thanx!
www.africanclub.ning.com
Comment by Lennon & Aloha.: on June 11, 2010 at 2:22pm
Olaaa ..
Good evening everyone!
How do I get the bill Ning
to make the monthly payment Ning Plus!
Grateful for their understanding!
Aloha Alokakari.:
Comment by Kat on October 16, 2010 at 9:52pm
I'm trying this out on my site. I'm sure it'll get people more engaged! Thanks for sharing these great observations!

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