NC for Hire Comment by Jen on May 1, 2011 at 11:43pm

Great stuff! Thank you for sharing. Just uploaded and featured on my site.

Comment by Kris on May 3, 2011 at 8:18pm

The only way to get the most out of Adsence is to test, test and do some more test. Use channels to test what zones works the best for your network and makes you the most eCPM. For us it the 728x90 header banner which pay us over $1.00 eCPM.
I find these days Google is serving ads based more on what you been searching more so than the content of your site.

NC for Hire Comment by Jen on May 3, 2011 at 9:43pm

Me too Kris, on the searching versus content, and testing. But Jordan, maybe I was tired, or have an around-about naive way of thinking about this. I didn't read anything devious into the video. I thought it was an excellent way of explaining how to maximize your efforts, and objective planning for efficient ad placement. It also explained how Google rates the ad locations, which is a great thing to know.  I'll watch it again to make sure I didn't miss something.

Best Regards,

Jen

Comment by Kris on May 3, 2011 at 9:59pm

I'm not quite sure google rates the ads in that fashion. I think it a combination of size, location and CTR.

Comment by Mark Flockhart on May 3, 2011 at 10:21pm

Kris, Yes testing is a vital role in making the most out of Adsense.  You HAVE you constantly try different things because even if people click the less expensive ads it's worth more than if your ads are placed where no one will click them.  Getting a good click through ratio and cost per click is important.

 

I assure you after many hours and days and weeks and months of research that Google does do their ads in this fashion.    You'll never be able to pinpoint how much Google will pay for an ad but the ad placement method I mention here has been researched by a handful of top earners such as Joel Comm and his team.

 

I have found a nice place to start with Ning is to put a banner ad in between the navigation links and your content.

Comment by Mark Flockhart on May 3, 2011 at 10:29pm

Yes the size of the add will make a difference as well because if the company paying for the ad never chooses to do a banner style ad then obviously it will never be put in your banner.  If it's a link then it will if your banner is set to display links but the image ads will only pull ones that are matched to that size of an ad.  That's why using the Google recommended ads sizes are favored.  Google knows most people size their ads that way.

Comment by Mark Flockhart on May 4, 2011 at 5:27am

Jordan, Do what fits for you.  I personally don't have any ads in my links but they are one of the best places for clicks.  That's what the top Adsense earners use.  

 

I wanted to make an addition that Ning has created.  when I mention that Banner ads are usually bad, I want to point out that with Nings option of putting the add below your links is a great way to get clicks.  Do what fits for you and test and track them.  Don't forget to watch the 2nd video where I talk about which ad spots pay more and how google rates them.

NC for Hire Comment by Jen on May 4, 2011 at 7:46pm

Hi Jordan, your comments about navigation, like: "...Snugging the link only adsense in with the navigation links on the left", I didn't hear or see that in the video. I will watch it again soon. If that is there, I agree with you on that point for sure. I do not agree with that practice whatsoever. It's just not honest if you ask me, period. Not saying it's in this video, and not sure that's what you're saying. I'll just watch the video again, lol.

=)

Comment by TJ @ jQueryHelp on May 4, 2011 at 7:51pm

Some good stuff here!  I watched both videos, thanks for sharing!

NUMBER ONE idea mentioned here that I totally agree with - put an ad INSIDE the content!

No one looks in the banner or right column anymore, they know ads are there.  I've run Google Ads on several websites since just after they came out, and in my opinion, you make the most money from ads inside the content.

If you have any interest in how to do this on Ning sites, you're invited to participate in the Google Ads discussion here: http://jqueryhelp.ning.com/forum/topics/google-ads-inside-content-like

Best wishes to all!

"TJ"

NC for Hire Comment by Jen on May 4, 2011 at 8:09pm

Agree TJ, probably the best place. Writing a tutorial too, lol. But probably won't be as powerful as anything you offer.

;-)

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