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Google Analytics 4 upgrade

As you may know, Google Analytics 4 (GA4) has replaced Universal Analytics (UA). 

Starting from July 1, 2023, standard Universal Analytics properties will stop processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024).

Hence, you should upgrade your Google Analytics account to avoid disruptions in collecting the network's analytics.

Note: If you are new to the Google Analytics feature, we suggest you review our article about Introduction to Analytics Feature.

Migration from Universal Analytics to Google Analytics 4

To migrate from the existing Universal Analytics account to GA4, you should:

1) Create a GA4 property and start collecting data.

Use the GA4 Setup Assistant to create a new GA4 property that collects data in parallel with your existing Universal Analytics property. Click below to see how to do that step-by-step.

Add a Google Analytics 4 property (to a site that already has Analytics)

2) Migrate your conversions, audiences, and other settings

Follow the checklist to set up your new GA4 property. Click on the article below to see how to make the switch!

Make the switch

Create a new Google Analytics 4 account.

  1. You should start with the account creation by signing in here with your Gmail address - Choose the account name and click on "Next".

2. Create a property by entering the details, and choose a timezone and currency if needed.

3. Describe your business by choosing a category and its size. After that click on the "Next" button.

4. Choose your business objectives. It's needed for personalized reports. You should choose topics that are most relevant to you.

5. Choose a platform - "Web".

6. Set up data stream by entering the URL of your network. (Note: you can check the URL of your network in your account here - Network's I've created). Enter "Stream name" by simply describing your network and clicking the "Create stream" button.

7. After that, you should wait a few minutes for the "Installation instructions" window to slide from the right. You should copy the code from the "Install manually" section.

8. Paste the code from the 7th step to your network's Social Site Manager --> Custom Code --> Head area, and click on the "Save" button to apply the changes.

9. Go back to the GA4 setup page and copy the "MEASUREMENT ID" tag.

10. Paste it in the Social Site Manager --> General Settings --> Google Analytics 4 ID area

11. After that you should go back to the GA4 setup page and click the "Next" button, where you'll redirect to the following screen

Congratulations! You successfully created your account and property. It may take up to 48 hours before your property starts collecting data as informed by Google. You can check the status of your property by clicking on the button "Continue to Home".

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