Use all social media platforms your profile is presented in. Facebook, Twitter, LinkedIn, forums and microblogs - there are numerous opportunities to show people different advantages of a social media website.
Do not miss any chance to find more visitors for your NING network. However, take into account not only popular social medias, but other resources as well, so you can inform even more people.
Another interesting method is monitoring mentions about your website and your competitors - and react on them. Look for mentions about relevant fields your resource can concern - and use an opportunity to tell people about your community.
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