Crown Jewels of Canada is a social group for Canadian women and is a federally registered national non-profit organization. The objective of this community is to bring women across Canada together and focus on friendship, fun and supporting each other as they enter that empty nest stage of their lives, or retirement stage and wonder “now what”.
So what`s the main secrets of profitable strategy of this successful non-profit organization?
1. Rules and symbols. Even being an organization for friendship and fun, CJOC remember about them! And special belonging symbols like organization colors, logo, as well as established traditions help members feel they belong to the community.
2. A strong focus on the main goal. They organize annual National Convention event, every time in a different city within Canada. There are also monthly chapter events and provincial gatherings as well as trips where they go on cruises. Whatever they do – their focus is on women having FUN. And the clear goal is the best advantage of any business.
This business story is about clear goals, and thinking about the needs of target auduience. Discover the best NING examples of business approaches - even if it is non-profit organization! And, of course, share your experience, and your stories.
Replies
When something unites people it`s really cool, it`s how the most well-known brands became popular:)
Hi, Abby! You`re totally right! This strategy is good for both big and small businesses.