From the ﬁrst sight, sponsored content doesn’t look like a conventional advertisement. But why not? It can be engaging, informative, and entertaining, and it always bears an implication.
How many times have you stumbled across a very convincing review of a new fancy gadget?
The chances that this review had been sponsored are close to 100%.
There are two basic ways of getting in touch with companies that would like to partner with you. You can either actively pitch to companies or advertising agencies offering your web space to them or set up an advertising page where you can publish your offer and deﬁne your prices.