Even in a small united community, people tend to organize several groups according to their place of living, age, or similar interests. It doesn't mean that a community becomes less united or close-knit. On the contrary, people start being united even more.
In your NING network, you can also create groups that can help your members find other people with similar interests. And you can have control over them. Managing groups in NING, you can:
1) Create groups by yourself and give others rights to create new ones;
2) Design groups with drag&drop feature the way you want;
3) Manage group privacy settings, as well as send private invitations to members.
What does it mean for you as an owner of business community? Everything is clear: by allowing your members to create Groups, you also divide your target audience into small formations. This way, you can research easily your target visitors, find out more about their common characteristics and interests, and also change your strategy according to your observations.
Learn more: https://www.ning.com/ning3help/introduction-to-groups/
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