Indeed, a couple of years ago this marketing instrument lost its popularity with super temps. However, now e-mailing is getting again its strong positions in sets of marketing instruments - and there is a reason for this! Its growing success is usually defined by following factors:
1. Permission. E-mails are effective if they are welcome in users e-mail inboxes. Send your letters to the people who are interested in their receiving. However, when organizing a mass messaging, try to do it not very often, better do it rather systematically.
2. Segmentation. Еach person in your mailing list needs slightly different e-mail. Try to divide your contact list into small targeted groups, and test different variants of a message. Take into account people's interestes and their demographic data.
3. Timing. It is one of the most popular sticking points. Too many letters annoy people. Too rare ones don`t bring any effect. So find the balance to get more conversions!
4. Visuals. Today, only that letter is popular that contains stylish design and visuals. Try to make it that way that help people see necessary attractive information easy and quickly.
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