To know your audience. What they like and what they want to improve. It`s useful not only for growing your relationships with your network members! When your goal is to create network that will support your business and help you reach commercial goals, you should know your vistors/users/cutomers in the details! How can you do this?
1) Ask them! It is the most obvious - and the most efficient way :) You can ask any questions concerning their interests and preferences at the network forum.Or create a Poll/Survey and find out what struggles your member have, what they want to improve, and what they consider good enough. When creating a Poll, understand what kind of answers you want to get - and formulate clear and understandable questions. There`s shouldn`t be a situation, when you want to discover one kind of information - and suddenly get something strange in response.
2) Use analytics. With our integrated Analytics tool, you can see how your community is growing and who your most active members are. It will help you to make your community better and suitable, choose leaders that will help you organize communication in your network, understand how to improve interactions between members. Learn more about our features that will help you grow your business/brand in a social network: https://www.ning.com/features/
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