Sometimes, you may feel dampen because of the endless flow of e-mails and messages you get every day. Funny, but at the same time, thousands of marketers can`t understand WHY do people even don`t open the messages they created? Is conversion rate always be so low? Well, no.
Here are some reasons that lead people to ignore mails:
1. Weird or unclear e-mail subject. Well, there is no wonder! Just look: unknown sender, cryptic subject, standard phrases. Would you open such letters? Or when did you open it last time? It is the first reason that can scare anyone away.
2. Too much text, too many pictures. Well, it`s cool that you can create great letters that people can read for hours. But it won't serve you for good if you want to bring a certain news for your readers. Make your messages not only pithy, but short and essential. If some of your readers have bad quality of Internet, your extra-long letters will load for centuries - and there is also a big chance they won`t read them at all.
3. "I want to tell you about our..." The scheme where business owner or brand ambassador writes letters from his own name is well-known. However, people ARE NOT interested in what YOU want. They don't know you, why should htey care? Try to talk the way so you actially talk about not you, not your product, but about THEM.
4. Personal names in subject lines. Receivers know that most letters are genуrated by automatic systems. However, using their names in mail subject will double negative experience. Try not to use such tactiсs if you want your letter to be ever opened.
Well, that`s only a start! But how to write an e-mail in order not only to make people open your letter but also not to CLOSE it? We prepared 10 tips for you! Read all of them in our blog: https://www.ning.com/blog/2018/05/10-tips-writing-effective-emails-get-message-across.html
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