That`s a rule of successful marketing campaign in Internet! How to make this page, a first place which your potential clients see after clicking on PPC banner, really efficient? Learn more about some important rules.
1) Don`t send traffic from ads to your home pages - create a landing page for this reason! The subtlety is that your business home page is usually overfilled with extra information, there are many possible actions a visitor can take, and the most important one might be missed. That`s why you should better create a landing page for your promotional reasons.
2) Create a special structure for your landing page. Remember about: a headline oriented for benefit; relevant and short texts; focus on the most important target action; no extra links.
3) The most wanted action. An alement of your landing page structure that should be discussed. Remember that you want your followers do a single exact target action. Focus their attention on this action and don`t fill your landing page with extra mottos, action button, etc.
4) Long or short landing page? It all depends on your goals. For example, here`s a legend that short pages are good for free propositions, however long ones suit offerings requiring from people some payments. Create your ideal landing page that will gather target people and give you more money! Learn more about landing page builder on NING and create a landing page that converts: https://www.ning.com/ning3help/landing-page-builder/
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