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Gone are the days when you could rule your community with a scepter and royal lineage. Today, there are three paths to gaining influence in your community: likability, reciprocity, and expertise.

The first: likability is the most common path people take, and it is also the most difficult. The second: reciprocity is the path less traveled, possibly because it takes a great deal of time, patience, and creativity, but what aspect of community management doesn't require those three traits? The third: expertise is the most common among communities of practice, and it is the most direct path to influence in any community.

  • What is your style of community management? 
  • How do you leverage your own influence to get things done in the community?
  • Does your community have an "Insider Group"?
  • What types of content programs do you use to support the notion of influence within the community?

These are just a few of the questions that were asked during our recent Community Management Talk on Influencing Community Behavior. If you missed the webinar, I invite you to watch the recording below. Then, join the conversation.

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  • I have been listening to this webinar. 

    With regard to the question of how keeping up update emails. I do have a solution.

    I used SES and from time to time a send communication to all members. If an email bounces then you know what to do.

    • Great! Thanks, mobile. When you say 'you know what to do'. What do you do? Do you seek out the individual on the network and ask him/her to update the email address? 

      • Being a Recruiting Network, I will make a Call. If he/she does not take action, then I proceed to delete, assuming he/she is not really interested. Normally I give 72 hours.

        • Now there is a way to keep your network pruned! If the member comes back, they'll have to create a new and up-to-date profile.

          For anyone who hasn't watched the webinar through to the Q&A portion, mobile is responding to one question we fielded about how best to ensure that members have up-to-date email addresses, and if there is a way to systematically update a member's contact information. The reality is, this has to be a member-driven process. Some email validation services can identify if an email address is still being used, but it can't go the extra step of automatically updating it.

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Some interesting articles related to community management, digital marketing etc. could be found in our digest. Don't hesitate to leave a feedback so we would know that we should continue :-)

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