We all have the same problem and in this case the same opportunity to shine.
Use your language editor to fix this. Go to your language editor and search for the following phrases, one line at a time. Change them to say something more inviting... you know... to do stuff and share stuff.
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Simple adjustments make a HUGE difference and the language editor is also a great tool for adjusting your site for SEO and search engine relevance....
PM me if you need help with your Ning...
and if you find this helpful say something...i like to know you find it useful