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Manny Hernandez's Posts (7)

A little over a year ago, we used a service called Open X on TuDiabetes.org and EsTuDiabetes.org, to serve our ads until we found ourselves talking to nobody when faced with a tech issue that resulted in no ads getting served. At that point, I decided to try Google Ad Manager, a free service that does the same thing (help you manage ads) as a hosted service by Google.

More than a year later (now it's called DFP Small Business, but it is essentially the same service), we continue to be very happy with the platform. It lets you manage multiple orders for multiple clients over multiple inventory locations. This is ideal for us, having two networks to manage ads on and typically having multiple campaigns under way.

The ability to manage an order includes start and end times, % of impressions and targeting by geography, language, browser, domains and much more. Also, their reporting capabilities are as solid as the rest of the Google products you may be used to, which is advantageous to you and to your clients.

All in all, DFP has become a solution that seems to meet all our needs and has been reliable in its delivery of ads since we adopted it.

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Also called "The Social Media Scientist", Dan Zarrella shares boatloads of useful advice to help others achieve social media success.

His latest blog post was as fascinating as the finding he published The Science of Retweets. In today's post, he states that articles published/shared on Facebook in the course of the weekend are shared A LOT MORE than articles posted in the course of the week.

It kinda makes sense, if you come to think of it. Besides the reason Dan shares (that so many companies block Facebook to help with productivity), the weekend is also the time when we slow down, so we may catch up on the latest in the lives of our Facebook friends.

Anyway... just thought I'd share this useful post with you all, in the wake of the recent update to our networks integrating them with Facebook more.

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Take 1:
One night, you go to a party in a place you haven't been to before. You enter the house and everybody is going about their business... you go in, have a drink get some food and still nobody talks to you... eventually, you leave.

Take 2:
One night, you go to a party in a place you haven't been to before. You enter and, no sooner have you finished opening the door you are greeted by someone, bidding you welcome! You are shown where things are (not that you couldn't find the food or the drinks by yourself, but you get the idea...)

Which party would be more memorable to you?
I hope you answered "2". :)

This is the basics of the idea behind treating your members as guests in a party where you are the guest. While your network is small, this is a task that you should do yourself.

There are some networks that are well over 10,000 members in size and still the network creator takes it upon him/herself to greet every new member, but there's a chance this may become a bit overwhelming. So, in cases like these, I am going to recommend you set up a group of members to help you with the task.

On TuDiabetes (and EsTuDiabetes) we created a Welcome Committee (which later evolved into the Care Team). Nowadays, it's a group of 122 members who take turns to greet new members, show them the link to the Welcome Center (we call it the New Member Guide) and answer any immediate questions they may have. The group has evolved into a team that comes to the "rescue" if any of our members seem like they are in need of extra support (since ours is a network for people touched by diabetes, health issues appear left and right).

Typically, members will feel welcomed AND grateful to have entered a space where they were not only alone (clearly in the first party you were not alone, were you?) but they didn't FEEL alone, which is VERY important!

Here is a video we did inviting people to join in the Welcome Committee and telling them how to go about welcoming new members:

Find more videos like this on TuDiabetes

P.S. As you will notice in the video, another way in which a Welcome Team can help you is by keeping an eye on new members.
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As part of a recent update, I noticed Ning implemented a very nice feature: the ability for admins to reset a member's profile photo.Come to think of it: how many times have you seen a member join and slap a profile photo in violation of the guidelines for your network. Until this update, you were only able to "deal" with this by messaging the member and/or banning him/her.
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Meanwhile, you can check our social media channels