A little over a year ago, we used a service called Open X on TuDiabetes.org and EsTuDiabetes.org, to serve our ads until we found ourselves talking to nobody when faced with a tech issue that resulted in no ads getting served. At that point, I decided to try Google Ad Manager, a free service that does the same thing (help you manage ads) as a hosted service by Google.
More than a year later (now it's called DFP Small Business, but it is essentially the same service), we continue to be very happy with the platform. It lets you manage multiple orders for multiple clients over multiple inventory locations. This is ideal for us, having two networks to manage ads on and typically having multiple campaigns under way.
The ability to manage an order includes start and end times, % of impressions and targeting by geography, language, browser, domains and much more. Also, their reporting capabilities are as solid as the rest of the Google products you may be used to, which is advantageous to you and to your clients.
All in all, DFP has become a solution that seems to meet all our needs and has been reliable in its delivery of ads since we adopted it.
- In the infinite pursuit of making a little money with our networks, the know-how for creating rotating ads and banners is ever-present. I figured I would help you all out a little bit and point you towards some rotating banner scripts and image rotators for you to implement on your networks as I am on my network for land surveyors. I hope you enjoy these. If you use one, please stop back by and drop a screenshot in the comments below and show us how it turned out.
- Simple Banner Rotator
[DEMO HERE] This script rotates your pictures, photos or other types of images along with their associated links (that is, each image can have different target links). The first image that is shown is random, and the subsequent images will be shown in sequence (as far as I can tell). The site's demo uses the script as a sort of photo slideshow.
[DEMO HERE] This banner rotation script will automatically switch the advertisements displayed on your site while your page is being displayed. It can handle Flash, images and other types of banners, and allows you to display two or more banners on the same page.
[DEMO HERE]This banner rotator will display your banners, which may be either images or Flash files, together with their captions.
With this java script you can put random image ad or rotate banner ads randomly. Just put source and link to your images in array and this script will do the rest.
Generating revenue through advertising can be golden; however, how does a network creator manage the advertising real estate?
- Too much advertising can take away from the site visitor's experience and too little can be lost revenue. Finding a balance that works for your demographic is key.
- Work within your chosen web design. Placing advertising in awkward places on the site just to draw attention can be counter productive. Yes, you may get a visitor's attention, but by diminishing their experience on your site can be a huge negative.
- The key to success in advertising revenue is going to be return site visitors. The amount of effort and cost to get a new visitor to your website can be very costly and usually is. Keeping a balance of new visitors vs returning visitors is key. The balance and mix of these two variables is dependent on the site business model. For a social network, heavy percentage on return visitors is a must. If they aren't returning, something is wrong.
- Ad size
- Ad placement
- Ad cost
- Ad exposure
- What are the demographics of the site?
- Who could benefit from advertising?
- Do I charge CPC, or CPM?
- How much traffic does this network generate?
- Where will the ad be placed, (for example above the fold or below)?
- How many times an ad is seen by an individual.
- How often an ad is seen by an individual.
- The geographical location of the individual seeing the ad.
- The time the ad is being seen by an individual.