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money (5)

NC for Hire

In the infinite pursuit of making a little money with our networks, the know-how for creating rotating ads and banners is ever-present. I figured I would help you all out a little bit and point you towards some rotating banner scripts and image rotators for you to implement on your networks as I am on my network for land surveyors. I hope you enjoy these. If you use one, please stop back by and drop a screenshot in the comments below and show us how it turned out.
Simple Banner Rotator

[DEMO HERE] This free JavaScript supports an unlimited number of banners, the ability to refresh (change) the ads every n milliseconds, where n is an interval you set, as well as the facility to specify a banner or set of banners for rotation at a particular location, or have them rotate randomly. You can set an expiry date for a banner as well, where a particular banner is removed from display after a certain date. Different sets of banners can also be assigned to different parts of your web page, and the script is able to avoid displaying the same banner in different spots on the same page. You can set the sizes of the banners (overriding the default size for the banner), cause the links for each banner to open either in the same window/tab or a new browser window/tab, etc. The script is released under the GNU General Public License, which means that it's open source.

Magic Image Rotation

[DEMO HERE] This script rotates your pictures, photos or other types of images along with their associated links (that is, each image can have different target links). The first image that is shown is random, and the subsequent images will be shown in sequence (as far as I can tell). The site's demo uses the script as a sort of photo slideshow.

ESPBanner Script

[DEMO HERE] This banner rotation script will automatically switch the advertisements displayed on your site while your page is being displayed. It can handle Flash, images and other types of banners, and allows you to display two or more banners on the same page.

Free Banner Rotator with Caption

[DEMO HERE]This banner rotator will display your banners, which may be either images or Flash files, together with their captions.

Random Image Ad

With this java script you can put random image ad or rotate banner ads randomly. Just put source and link to your images in array and this script will do the rest.

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Greetings, Creators!

I work at CafePress, and I've been collaborating with Ning to develop a partnership that's designed to help you make more money from your Ning Network. We launched a CafePress App on June 16th, which makes it incredibly easy for you to get started with your own storefront. We also worked with Ning on a very unique offer: the ability for you to earn a free year of Mini or Plus. We're very excited about this idea because it’s really a win-win situation for everyone. It’s clearly excited a lot of you as well. As of today, the CafePress App has been installed on over 2,500 Ning Networks.

If you're not familiar with the offer, check it out. We've already seen a number of Ning Networks meet their goal and earn a free year of Mini or Plus.

The folks from Ning invited me to stop by Creators and give those of you who haven't yet reached your goal a few tips that might help you get there faster. We’ve obviously had a lot of experience seeing storefronts succeed or fail. Here are three of the best tips I can give you.

1. Include a custom design.

From my experience, the single most important thing you can do to increase revenue in your CafePress store is to offer custom designs. While the standard "I heart" message works great for some people, I've seen a dramatic increase when people go the extra distance and create custom images. It also helps to offer a number of choices.

The Bayan Ng Candalaria site is a great example of a Ning Network that’s already reached their goal of earning a free year’s subscription to Ning Plus. Their CafePress store offers a dozen graphically rich choices that can be found on over 20 fabulous products, including t-shirts for dogs! Now, that’s clever.

Not a designer? Create your own design with our "Designer" — simply select the option "Build a design." You’ll find a library of clip art and text tool to help you create a great design.

2. Don't just think visual — think textual

Even if you aren't a whiz at Photoshop, with a little bit of creativity you can offer compelling text-based designs that include your tagline or fun sayings that your members will connect with. A great example to follow is Duke City Fix, a Ning Network with a longstanding CafePress store. They offer witty and catchy sayings that read like bumper stickers. Very clever bumper stickers.

3. Put it above the fold

We do a lot of statistical analysis at CafePress, and one of the things we focus on is how people integrate their CafePress stores into their Web sites. There is a very important detail that we've found makes a big difference: display your merchandise "above the fold" — closer to the top of the page so people who take a cursory glance at your Main Page will clearly notice it. The old sales adage "show the product" applies here. As I'm writing this, I notice that a Ning Network that does a great job of making their CafePress site visible above-the-fold is Walden International Corps — and it looks like they just met their goal of a Ning Plus subscription today. Go, Walden!

It's easy to add new designs to your Ning CafePress store! Here are steps to help you get started:

  1. Go to your CafePress store on your Ning site and click on the "Edit Your Shop" button.
  2. If you're not logged in, it will take you to the member sign in page. Enter your account information.
  3. Click on the "edit" link for your Ning store and you will be taken to the edit version of your store.
  4. Under Shop by Design (left side), you can start adding new designs by selecting the "Add a Design" link. You will be given the choice to:
  • Browse our Designs by using our design templates personalized by your site name or text
  • Upload a logo
  • Build a design by using our easy "designer tool" to put together clipart and text with your choice of font

Once you're done, be sure to save your design!

We hope that you're already on the road to earning a Ning Mini or Plus year's subscription. You still have until August 20th to take advantage of this offer, so if you haven't started, you can get going right now. Or just add the CafePress App to make money — it's your choice.

If any other Creators have tips to share based on their own experience of integrating CafePress into their Ning Network, feel free to share them here.

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Running a webinar is easy and a great way to get member involvement, have fun, and make money thorugh your network. I have attempted several methods of generating revenue through my network and running webinars (Online Seminars) has proven to be one of the most effective. Below are the steps I took to conduct a webinar:

1. What do your members want?
Focusing the webinar on a "hot" topic is key to the success of your webinar. Find out what your members want most by conducting a survey using a service like Survey Monkey (it is free and easy). You can also get ideas from looking at popular forum discussions, or, a special interest group that generates a lot of activity.

2. Find the expert on the subject.
Finding the expert on the subject you choose will get your members excited about the event and give them confidence that it is worth the money. The expert could be a well-known author, a professor, or blogger. They could even be a member of your network!

3. Choose a Webinar Service.
The webinar service is where you schedule and conduct your webinar. Out of all the options, GoToWebinar is the easiest, most reliable and affordable. Two others are Webex and DimDim. Webex was waaayyy too expensive and DimDim did not offer great tech support.

4. Eventbrite.
Collecting payments via Eventbrite is easy and free to setup. They take a minimal % of ticket sales, so they only make money when you make money. Eventbrite also allows you to integrate the ticket forms into your website for a seamless, branded experience.

5. Promote. Promote. Promote.
The success of your webinar hangs on the hinges of how well you promote the event. Just creating an event page on your network is not enough. If you build it, they will not come until you invite them. Share your event with your members on a progressive basis. Start promoting the event at least a month in advance and remind your members at two weeks, then one week, then one day... you get the idea. Send out a press release. Create an affiliate program (again via Eventbrite) and ask people to help spread the word via blogging, facebook, and twitter.

6. Prepare for Game Day.
GoToWebinar has a feature that allows you to practice your webinar before the actual day. It is a good idea to go through a practice run before the actual event.

7. Have Fun!

I hope you find this helpful. Please feel free to share your experiences with conducting webinars in the comments below.

Thanks!

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Hey guys! So I was one of the lucky winners to spend some time with Ning down in Austin, and I just wanted to drop in to give some feedback from the perspective of Creators.

SXSW is billed as a Tech Conference, but it's really a Festival. I think what that means to Creators is the following...

This is aimed towards those who are interested in making money via your network, and feel ready to do that (big audience, big traffic, unique segment of a market). I know that's not everyone, but I feel like it'd be one major agenda that might drive you to consider going to SXSWi if you haven't been.

  1. Industry People: Austin is all about people. Everyone is there. Bloggers, Company Founders, marketing teams, PR people, advertising people, and thought leaders. There's lots of educational and non-profit conversations happening. If you wanted to meet them, hear from them, or pitch them (in a non-pitchy way), Austin is a great opportunity. I'd build a list of hopeful meetings, reach out beforehand to set a few coffee chats up, and then spend your time there using Foursquare/Gowalla/Twitter to track down the one's you don't have on your schedule.
  2. Feedback: The early adopter crowd is there in full force. They're willing to hear your ideas, your community dynamics, and your story. Literally everyone there has a story, and is open to share it in exchange for yours. There's no reason to be shy, because rather than criticize or shoot you down, you'll get valuable feedback and insight into what else is happening in your space.
  3. Promotions/Marketing: I was really underwhelmed at the 'buzz building' tactics in Austin this year, despite the opportunity. With 15,000 early adopters/open minded geeks walking around, all carrying with them an audience of interested parties, you can really make a bang with very little COST. It's more a matter of doing something really innovative. Perfect example: the Ning team hands out free pie slices during their 'office hours'...and they were not only gone in short time, but generated buzz that I heard for the next 24 hours at parties and via twitter.
  4. Parties: Parties are a big, big part of the agenda down there. Problem is that they're expensive and exclusive, generally. Thing is, the best ones happened off the radar. If you want to bring people together to talk about you or your community, do that in a social setting 'off campus'.

I'm sure there's more, but that's a lot. If anyone has questions, just let me know...I'm happy to share!

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