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Growing a Ning Network by populating it with lots of members is often considered to be the Holy Grail for many Network Creators. As a result, we see Ning Networks that are so excited to grow — and grow quickly — that their invitation lists more closely resemble the population of a small country. But, as the saying goes, it’s about quality not quantity. The key to building a vibrant Ning Network is to attract people that will love to be part of it and regularly contribute. Think before you hit send; are these invitees likely to be active, engaged members? That’s why it’s important to invite the right connections and friends that share your passion. To reach them, we’re highlighting four simple ways to best share with and invite the people that can make your Ning Network stellar.

1. Be choosy

We give you an easy way to invite friends and family by importing your email address book from Gmail, Yahoo, AOL and Hotmail. While you may be tempted to invite all of your email contacts, it’s also important to appeal to the people you think will most enjoy jumping on the bandwagon. Sometimes, it pays to be choosy; otherwise you might accidentally invite your vegetarian friend to join the Griller’s Index.

2. Leverage your online presence

If you’d like to invite your friends from Facebook and Twitter, or include an invite on your blog, you can post or send an invitation link to join. This link will send them directly to your Ning Network’s sign up page. To grab this link, go to the Manage page and select Privacy. At the bottom of the Privacy page, copy the invitation link and share it wherever you have a web presence.

3. Personalize your invitation

Adding a personal note to a friend or highlighting your favorite part of the social network gives more context to any invitation. You can also include links to interesting things posted by members, which fosters engagement within your Ning Network.

4. Share what matters most to you

Your Ning Network might have hundreds of photos and videos posted by you and other members. Sharing the content that matters most to you is likely also meaningful to your connections and real-world friends. Look for the Share link available on most pages to spotlight compelling content through email or posts to online services like Digg. As we just announced, if you have Facebook and/or Twitter integration set up on your Ning Network, you can share content on these sites in just two clicks! This is a great way to draw people back to content you think is fantastic and it’s a nice way to tip your hat to members contributing positively to your Ning Network.

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Comments

  • Solid advice. Sending the invite link found on Ning Network’s sign up page, along with a personal email is a great suggestion for obtaining a higher conversion. And I whole-heartedly agree, quantity is not the biggest factor when inviting friends. It's more important to find influencers, people who evangelize your site with others. Lastly, quality content goes a very long way....
  • Don't worry I will, my members wouldn't expect anything else from me.
    A large number of them followed me from a sub-group on a community site (non-Ning) to Ning.
    I have a social network in which people make fun, share their joys and sorrows with eachother.
    We offer eachother comfort when need be and help with problems where we can.

    Due to the high amount of very personal and thus confidential content I don't however allow any content to be shared on Facebook, Twitter etc.

    I also organize live meetings every 3 months which are a great succes. They get to know eachother and start bonding. Many of my members are real live friends now thanks to my group in the past and my network now. So they are really interested in what goes on and many come back on a daily bases
  • @celina[D] Glad we're in the same boat :) Quality relationships on your Ning Network will result in members seeing real value, and coming again to see what's happening and what's new :) Keep it up!
  • I couldn't agree more. We prefer quality over quantity any time.
    Rather a smaller network with people that are active and interact with eachother than a huge memberlist with people that hardly ever show their face
  • @Lupe, Tienes otras preguntas? Contactan nosotros en el Centro de Ayuda del Ning y leen el Blog de Ning

    @Armin, Glad the tips helped. If you haven't already, we posts new hints and tips on the Ning Blog from time to time!
  • This blog has a lot of great tips. Thanks for posting.
  • gracias , son muy utiles tus sugerencias
    FEliz fin de semana
  • @Maria, !De nada!

    @Anna, Keep us posted with what you come up with!
  • Jason, thanks for linking to the "Five Tips" - I've been looking for some direction on contest ideas, so this is super helpful!
  • Gracias Jason, muy importantes consejos, me seran muy utiles!
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