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By Richard Millington

The majority of communities struggle to sustain high levels of activity in their communities. We typically only hear about the rampant success stories. It’s fun to believe that a community will just attract members and explode to life.

Unfortunately, that’s probably not going to happen. It’s going to take a lot of hard work, an understanding of why people participate in communities, some principles of activity, and a clear plan of action.

Why do people participate in communities?

People participate in communities to satisfy their informational and social needs. The mistake most organizations make is they focus on the former and ignore the latter. The problem with the former is once someone has gained the information they need, they leave. Your challenge is to focus on their social needs.

To increase activity, you need to apply proven community building techniques. These techniques include content, moderation, relationship development, and events/activities. The best communities are able to use all four to sustain extremely high levels of activity.

Principles for high levels of activity

Before we get tactical, let’s cover some basic principles of successful activity...

(Read more at the Ning Blog)

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