everyone knows keywords are important to traffic, finding the right keywords to bring in traffic is great but do you also have street cred? brand recognition? are you being talked about in schools and offices and even on the street?
brand recognition is important as well if your sites searched for by name and that brand name is 1 of your most popular search terms you got what it takes your brand is out there working for you
getting your members talking about your site is where it starts let them promote it for you
provide a quality service a great source of info and a strong sense of community and they will be out there telling freinds offering your site to others everywhere they go
they will mention you often on facebook
and in youtube vids
they will walk up to people on the street and say hey you should check this out
and in no time you start see4ing your sites name or url or typos of either as very popular search terms
you might even start seeing your name as nc being searched for often as well
then you start seeing your sites name added to searches to relevent keywords example dreadlockssite best dreadlocks shampoo then you know you are gaining a reputation as an authority on the subject and they specificly want the info to come from you and no other sources
how much brand recognition and authority does your site have? how many search for your site specifu[icly daily?
this is just 1 more measure of the success of your site but an important 1