Creating a NING network is a child’s play however running a NING network isn’t. I learnt this after 2 years of my association with NING as a NC .Allow me to humbly put across whatever I have leant from NING so far. Hope it helps everyone!
As a NC you have got
six seven main jobs at helm
·Design and layout
·Increasing New sign ups
Administration and moderation... (suggested by )
Design and Layout: Keep is sweet simple and distinct. Your network should have unique look of its own. However in your attempt to gain that distinctness, don’t add anything which affects the overall speed of your network. Very few people will have the patience to wait till your network loads completely. The 4 second Rule Rocks.
Use this to tool to see how much time your site takes to open http://tools.pingdom.com/
Content Creation: 9 out of 10 people will come to your site to read the content, to know what is inside this network, and the one who will post (chances are) could be a spammer. You don’t need to be a rocket scientist to know what people want. Just ask yourself, which sites do you visit and why?
Would you have visited them if they would have been without their current stream of content?
So what is the solution? : No easy ways. Work hard to assort content relevant to your network, encourage others to contribute however don’t expect anything from them. A lot of persuasion is needed to get someone write on your still evolving network .
Initially you use these links for articles http://www.articlesbase.com/
Embed videos from https://www.youtube.com/
Add photographs from flicker (http://www.flickr.com/creativecommons/) (those under creative commons license, make sure you attribute them )
Site promotion: Be thankful to Ning as your site is Google friendly. What ever you have posted will get indexed in Google pretty soon (provided your network is open). However, that is not enough - a consistent link building campaign is required including social media optimization.
For SMO, have your presence on LinkedIn, face book, twitter etc tec.
For link building contact SMO specialist or go through this link http://www.seobook.com/archives/001792.shtml
Increasing New sign ups:
- Don’t target the easy meat from others network.
- Run contest to encourage members to invite.
- Keep your network off and on (public and private) from time to time.
- Use adword campaign
PS: New signs are important up till a certain stage ,may be up till 500 members, after that the your single point of focus should be to increase traffic. Why? – Because traffic will get you revenue, collecting dead wood wouldn’t ;-)
- Run contest to increase participations
- Greet new members personally as far as possible
- Personalized communication with members as and when possible.
- Weekly broadcast must (best of the week)
More over here
Revenue Generation: (if yours isn’t a not-for-profit network)
- Join the Ad sense program
- Sell: Paid reviews
- Sell: Direct ads
- Sell: Any other specialized service
Ning is a tremendous service which can even help you to make a living if you score well on all the above points along with loads of patience.And if you think this is too much of work, didn’t I warn you beforehand, it isn’t a child’s play !
Inviting more inputs on the above points with a hope that you continue to make money from your NING :-)