Current status of the Ning Platform is always available on the Ning Status Blog.

FORUM

Share your Analytics lessons

So, I thought I'd kick off a topic sharing some of our Analytics lessons from the past couple of months. Here's how the # of visits for TuDiabetes looks like for October and November 2009:

In the screenshot from Google Analytics, you can see the dips we normally see on weekends and the big deep that hurts us all so much to see due to Thanksgiving (though it's good to stop and be thankful!)I also thought I'd point out the kind of behavior we've seen in the past associated with peaks tied to events. We organized an event that we promoted heavily in and outside the network. As a result, we saw a spike in traffic. The days following the peak have a higher traffic level than before the peak, but the interesting lesson is that the traffic level hardly ever is the same as the peak: i.e. the peak raises the "average" traffic level (as a result of more visitors/new and/or recurring) but it is still a spike.So, do not expect your traffic levels resulting from high traffic events (you get mentioned on some very important blog or on TV, etc.) to be sustained at the level of the peak. However, do work hard to make sure continuing to develop your community to make sure you retain those new people that join your network (or revisit your network) in connection with the spike.So, what lessons have you learned from your Analytics?

You need to be a member of Ning Creators Social Network to add comments!

Join Ning Creators Social Network

Email me when people reply –

Replies

  • I'm very inspired by this post, and will add some graphs later, but I wanted to make a quick comment that the most useful graph for me has been to add the "returning visitors" dimension to the graph above... to look at both lines simultaneously. Especially if you are running advertising or promotions that bring in new visitors, you can see dramatic increases in visits creating small "yanks" up in returning visitors. By establishing a rhythm to your advertising, you can maintain these returning visits better. Returning visits are the real measure for a social network in the long run, as they mostly represent members or people who might become members. Everyone else is just passing by.
  • Hello Manny Hernandez

    very good topic Analytics lessons

    but i use Google Analytics..for two reasons

    1) Foregin Visitors

    2) Total number of Visitors

    well let me how to use it in smarter way

    Thanks!
    iLoveKannada
This reply was deleted.

Announcements

 

Some interesting articles related to community management, digital marketing etc. could be found in our digest. Don't hesitate to leave a feedback so we would know that we should continue :-)

Latest Activity

kostasgr posted a discussion
Does my site have a valid.... HTTPS ..certificate, but has it been running unsafe for the last 14 h…
9 hours ago
Walter Cotton updated their profile
14 hours ago
Anastasia_Ning_Support replied to Anastasia_Ning_Support's discussion
NING is now available on Zapier
"Hi there!
We have already requested to change the instruction on the partner`s side, it should be c…"
20 hours ago
Anastasia_Ning_Support replied to Anastasia_Ning_Support's discussion
Important update on social Sign Up & Sign In
"Hello!
I am sorry, I made a mistake in my previous reply, I meant it i snot possible to appoint mul…"
21 hours ago
Anastasia_Ning_Support replied to Anastasia_Ning_Support's discussion
Advanced Search by Members
"Hi there!
Our team is currently working on the new design of the member`s page. Once it is released…"
21 hours ago
Kenneth McLeod, NoName, Donna Maria and 4 more joined Ning Creators Social Network
21 hours ago
⚡JFarrow⌁ replied to Anastasia_Ning_Support's discussion
NING is now available on Zapier
"there isn't a tools menu when logged in as creator..."
yesterday
⚡JFarrow⌁ replied to Anastasia_Ning_Support's discussion
NING is now available on Zapier
"cool but where do we find "Tools""
yesterday
Chris Colvin updated their profile
yesterday
Ana Massien replied to Anastasia_Ning_Support's discussion
Advanced Search by Members
"You can add it via find element in your browser settings if you know how, but you should limit the…"
Monday
Ana Massien replied to Ana Massien's discussion
Network Chat
"Sounds good."
Monday
Ana Massien updated their profile
Monday
More…

Meanwhile, you can check our social media channels