So, I thought I'd kick off a topic sharing some of our Analytics lessons from the past couple of months. Here's how the # of visits for TuDiabetes looks like for October and November 2009:
In the screenshot from Google Analytics, you can see the dips we normally see on weekends and the big deep that hurts us all so much to see due to Thanksgiving (though it's good to stop and be thankful!)I also thought I'd point out the kind of behavior we've seen in the past associated with peaks tied to events. We organized an event that we promoted heavily in and outside the network. As a result, we saw a spike in traffic. The days following the peak have a higher traffic level than before the peak, but the interesting lesson is that the traffic level hardly ever is the same as the peak: i.e. the peak raises the "average" traffic level (as a result of more visitors/new and/or recurring) but it is still a spike.So, do not expect your traffic levels resulting from high traffic events (you get mentioned on some very important blog or on TV, etc.) to be sustained at the level of the peak. However, do work hard to make sure continuing to develop your community to make sure you retain those new people that join your network (or revisit your network) in connection with the spike.So, what lessons have you learned from your Analytics?