In advertising, marketers reinforce a behavior by linking to the promise of reward. “Use our product,” they claim, “and you’ll be happy, get rich and so on..”; it’s the gist of many product pitches from soap to hamburgers.
But online, feedback loops aren’t cutting it. Users are increasingly inundated with distractions and companies find they need to hook users quickly if they want to stay in business. Today, companies are using more than feedback loops. They are deploying desire engines.
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This may or may not inspire some of you. If you can read between the lines, you may come up with an idea that will help increase your site traffic, member retention or member participation.
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