Google Adsense for newbies - 3 minute read... Posted by Mark Flockhart on May 4, 2011 at 8:00pm in Marketing Google doesn't disclose what niche is better or what click through rate is on average. You need to test your own. There is very little averages with Google Adsense. Typically the average click through rate (CTR) is low. 10% is high. Read more