Gone are the days when you could rule your community with a scepter and royal lineage. Today, there are three paths to gaining influence in your community: likability, reciprocity, and expertise.
The first: likability is the most common path people take, and it is also the most difficult. The second: reciprocity is the path less traveled, possibly because it takes a great deal of time, patience, and creativity, but what aspect of community management doesn't require those three traits? The third: expertise is the most common among communities of practice, and it is the most direct path to influence in any community.
- What is your style of community management?
- How do you leverage your own influence to get things done in the community?
- Does your community have an "Insider Group"?
- What types of content programs do you use to support the notion of influence within the community?
These are just a few of the questions that were asked during our recent Community Management Talk on Influencing Community Behavior. If you missed the webinar, I invite you to watch the recording below. Then, join the conversation.