I just finished reading the book "Viral Loop" by Adam Penenberg (here's the review I wrote about it). In one of the chapters, the author goes in depth about Ning and Ning's "double viral loop": we're all users of networks and all users of networks are potential network creators.He talks in depth about the viral coefficient, an indicator of how viral your network's growth is. Having each member bring along two other people translates into a coefficient of 1, which ensures continued viral growth.How do you get your members to help you grow your network?
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