Click Here, To Follow The Visual Identity Group @ Creators
Hi fellow NingPeeps,
I just wanted to share some thoughts on visual identity and a clean branding of your concept. Most of us already know the fact, that we are being overflushed with visual promotion everyday, some of us don't even notice the amount of effort put into making sure, that your eye will tell your brain to remember this brand.
Have you ever noticed alot of people will catch the legendary red/white Coca-Cola logo, having it pass by qwickly, not even looking directly at the logo. You've seen it so much, that your brain catches the message instantly, almost at a subconscious state of mind. The letter curves, composition and colours put you in no doubt, that this is an Coca-Cola advertisement.
I'm not here to preach, i just find visual identity very interesting in it's form and ability to draw traffic back to your site, with some few basic rules and some thoughts on a streamlined look. I've seen alot of Ning network owners do a great job on this themselfes, i've been inspired, ...but let's just say these rules might be inspiration for those who have not thought about this issue yet.
Rule 1: Select 3 to 4 main colours, to represent your streamlined identity. Colour Code Generator
(important: choose slight pale colours, no neon colours disturbing the eye)
Rule 2: Design a main logo
(important: Use alot of time on this, use people who work with graphic designs if you have no idea)
Rule 3: Choose a main font to support your logo (Use this font in all other graphics being made)
(important: i'm not talking about your webpage browser font, only for graphics ex. banners, headlines)
Rule 4: Get yourself a slogan, i know it sounds weird, but it works. People tent to catch short slogans.
(important: choose a slogan, that represents everything your project stands for, powerfull and easy)
Rule 5: Use the selected colours, main logo and font in everything graphical thing you produce.
(important: streamline the identity in member ex. broadcasts, promotional things, website and so on...)
Rule 6: Stay focused on the identity, don't loosen it, and you will gain the effect steady.
Extra: Get your Ning site the domain redirect add-on, as well as the created by removed add-on, at the Premium Services section of your site. I know it costs money, but some times you need to invest to gain weight and build your community from there. You will gain power, with a straight forward and easy URL name, without the .ning attached, no offense to Ning, it's just way to hard to explain people about dots and dits, it has to be simple and straight like yousitename.com. You can redirect your Ning domain name to you own URL, you just need the premium service at Ning and a webhost service of your own choice.
There is alot of posibilities these days to gain income at uniq community sites, but the base has to be in place as first thing. A solid visual identity is in my oppinion one of the most important things, in these WEB 2 days. Use some time on it and use it strategic to gain more members.
If you need some inspiration on branding a solid identity, you don't have to go any further than at your bookmarks. Twitter, Facebook, Myspace, YouTube... you know them, but have look at the streamline in all of these great communities visual expression forms.
I personally recommend Vimeo, in which says it all visually. Straight forward, simple and yet strong.
Thats all from me today, i made this article to inspire other network owners, hope it might be usefull to some people.
My Creators Page: Morten Aabo
Follow My Group: Visual Identity Group here at Ning Creators
I've constructed this visual tutorial to illustrate the basics og colour rules. Have a look and make your choice...