Don't Send Too Many Broadcast Messages:
Be careful not to flood your members with Broadcast Messages. This could cause them to opt out of receiving broadcast emails from your Ning Network.
Include Valuable Content:
Always be sure to include valuable content within your Broadcast message. For example, let's say you're broadcasting a new feature. This, in and of itself, is good content. However, if you have a need to broadcast news about a particular new Group, that may not be interesting to all members, add a little something extra that will appeal to everyone. This will encourage your members to visit your Ning Network.
Keep Your Message Short & Sweet:
I like Garfield's suggestion. Use bullet points in your message, with links to pertinent and valuable forums, for the actual content. This is a great way to keep the reader's attention, and get them to your site for more information.
Let Your Members Know You Appreciate Them:
Try to add one statement to every broadcast message, thanking your members for being a part of the Network. Let them know, without them, there wouldn't be a Social Network.
Check for Errors:
Double-check your content for spelling, correct grammar, and complete sentences. These type of errors can really make you and your Network look unprofessional.
Keep It Professional, But Not Cold:
Never make your broadcast messages personal, as-in, emotional, accusatory or negative. This type of message can really turn members off. Do add a little human feeling - - we'll call it professional warmth. ;-)
Send Yourself a Preview:
Always send yourself a preview, before you send to all members. This isa nice built-in feature, you'll find at the bottom of the broadcastwindow.
Have fun utilizing this great feature. Think it through, and know that your message will be well-received. Try to space your messages appropriately.
If you would like to add your lessons learned, and ideas about "what makes a good broadcast message", please do.
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