I hope to only make a simple point here. I belong to and in many cases admin many Ning networks. This means I get broadcast messages from MANY ning networks. Some ning networks I get MANY MANY-far too many- broadcast messages, all with titles like "Exciting News from ..." or "Not To Be Missed..." over and over and over. NCs we must remember that sending broadcast messages (not digests) every single day to our members can have the opposite effect from which they were intended. The truth is, every day simply can not be exciting in an online community. As such,when you overload your members' email accounts with Exciting Garbage, the community will suffer when the day comes when something exciting and engaging really does actually happen. Sadly, you have, as a result, blinded your community from reading about anything fairly unlikely for many to be jumping in until they rediscover you on their own.
I love good news as much as the next guy, and I am pleased when we as creators reach milestones, but if you feel like you have to remind me every single time a new page is added, it kinda takes the fun out of returning on my own accord and discovering (what i hoped for) something i didn't expect, thus appreciate- something new. Real members can remind you of pages you had forgotten all about. They don't need to be reminded of what's new because they SAW IT ON THE SITE while you were building broadcast templates. Ask yourself this:
Am I a broadcast news reporter on a news program about the latest news related to the News Channel?
Am I simply a facilitator of a precious type of communication, potentially shared and hopefully engaged with by an uncountable number of people sharing a common interest- people you will most likely never meet face to face. People who exist on the internet.
Take it from me- Your Network is Not ALWAYS Exciting. I truly wish it was. As it turns out, we can't all be 50 Cent. I learned it the hard way back in 2008-9. My gift to you...
Gonna blow your mind here
I send broadcast messages at a maximum of 2 per MONTH. Granted, this may be more for other niches, but if you are sending out broadcast messages more than once per week and on special occasions, you are KILLING your engagement. Those who are doing this know who they are. Please exercise discretion when sending out that next "Holy Shit Look At How Exciting My Network is Today" messages, because I no longer read them and my guess is your members do not either.
Love you guys...let's sharpen up!