Google Analytics 4 upgrade
As you may know, Google Analytics 4 (GA4) has replaced Universal Analytics (UA). Starting from July 1, 2023, standard Universal Analytics properties will stop processing data. (360 Universal Analytics properties with a current order will receive a one-time processing extension ending on July 1, 2024). Hence, you should upgrade your Google Analytics account to avoid disruptions in collecting the network's analytics. Note: If you are new to the Google Analytics feature, we suggest you…
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